Zales Diamond Card Review

A Good Financing Option for Purchases at Zales Stores and

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The Zales Diamond Card, which is issued by Comenity Bank, is a standard store credit card good for purchases in Zales stores or online at If your goal is purchasing diamonds and other jewelry with special, in-house financing offers, getting this card may make sense. Just be aware of interest rate “gotchas” and fine print.

Zales Diamond Credit Card

Overall Rating
Zales Diamond Credit Card
Recommended Credit
Score Our recommended ranges are based off of the FICO® Score 8 credit-scoring model. Credit score is one of the many factors lenders review in considering your application.
350 579
580 669
670 739
740 799
800 850
Fair - Excellent
Regular APR (%) 29.99% variable
Annual Fee $0
Rewards Earning Rate This card does not offer a rewards program.
Ratings Breakdown
for Interest
for Fees
for Rewards
for Credit

Who Is This Credit Card Best For?

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    Deal Seeker
  • Avatar for Family Shopper Persona
    Looks for good quality at a fair price while buying for the household See more cards
    Family Shopper
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    Loves being the first to try something new See more cards
  • Avatar for Brand Loyalist Persona
    Frequently shops with a particular merchant and wants to be rewarded for their loyalty See more cards
    Brand Loyalist

The Diamond Card is aimed squarely at customers of Zales who want to score special financing at the time they’re buying jewelry from Zales. The finance offers may be attractive, especially if you don’t have another way to finance your purchases. But the deals feature deferred interest, which could be expensive (more on that in the How to Get the Most Out of This Card section below).

  • 0% deferred APR deals

  • 36 months of low-APR financing available on some purchases

  • Cardholder perks

  • Deferred interest

  • Financing fees and restrictions

  • High ongoing APR

Pros Explained

  • 0% deferred APR deals: This card does offer 0% interest on six, 12, and 18-month promotional credit plans. These offers are common among jewelry store credit cards, but Zales has the advantage in that it doesn’t require a down payment like some competitors do.  
  • Low APR when you pay over 36 months: This card also gives you the chance to pay just 9.99% interest for 36 months on purchases of at least $1,500. This rate is well below the average APR for all credit cards, according to The Balance’s research. 
  • Cardholder perks: Cardholders qualify for a yearly $50 birthday discount, 10% off repairs and service, and free standard shipping on purchases made with the Zales card, in addition to coupons and emails reminding you to clean or inspect your jewelry throughout the year. 

Cons Explained

  • Deferred interest: If you do opt for one of the promotional 0% plans, note that you’ll be charged deferred interest if you don’t pay off your balance before the introductory offer ends—or if you make a late payment. Deferred interest means financing charges dating all the way back to your purchase date 
  • Financing fees and restrictions: While you can secure 0% APR on promotional credit plans for six, 12, or 18 months, the plans for 12 or 18 months come with a $9.95 fee per transaction. Also note the minimum spending requirement for these plans—$300 for the six-month plan, $750 for the 12-month plan, and $3,000 for the 18-month plan.
  • High ongoing APR: Outside of promotional credit plans and special financing offers, this card comes with a variable purchase interest rate of 29.99%. That’s a pricey rate, considering The Balance’s calculations put the average interest rate for all credit cards at around 20%.

How to Get the Most Out of This Card

To get the most value out of this card, you’ll need to be smart about how you use it. If you choose one of the deferred interest offers, be sure to pay off the entire balance before the promotional period is over. If not, you’ll pay interest charges dating all the way back to your purchase date, which could be hundreds of dollars.

Because of this risk, it may be smarter to use a general-purpose credit card with a 0% APR deal. Some let you pay no interest on purchases for as long as 20 months, and they only charge interest from the time that the deal ends or when you make a late payment.

If you do choose this card, another opportunity for value lies in the card’s $50 birthday discount. To use the discount, you need to make at least one purchase with the card in the 12 months leading up to the month before your birthday month. So if you’re planning on making a couple of jewelry purchases, you may want to time them so that you’ve done one in that time period, and wait for the other one until your birthday arrives and you’ve qualified for the discount. 

The company will also require you to make a minimum purchase amount to redeem the $50 discount. You’ll receive the bonus sometime during your birthday month and will come with an expiration date. Also, if you opened your account in your birthday month or the two months before that, you won’t get the offer until your birthday month the following year. 

Customer Experience

Comenity Bank doesn’t offer an app, but you can manage your account at any time of the day via your online account. Support is available by phone from 8 a.m. to 9 p.m. Eastern Time, and by email.

Security Features

Comenity Bank does not offer many of the security features consumers have come to expect from credit card issuers, such as card lock or credit report monitoring. Comenity will put your credit card account on hold if your physical card is lost or stolen; replacement cards are also offered within 48 hours at no cost. 

Fees to Watch Out For

Watch out for an up to $15 “alternative payment fee” Comenity may charge if you need to make an expedited payment over the phone.

The biggest charge to be aware of with the Zales Diamond Card is the potential for deferred interest to be charged on their six-, 12-, and 18-month promotional plans. Comenity Bank lays out very clearly in its fine print that “interest will be charged to your account from the purchase date if the purchase balance is not paid in full within the promotional period—or if you make a payment late.”

Next Steps
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See how this card stacks up to the competition
Zales Diamond Credit Card
overall rating
Recommended Credit
Score Our recommended ranges are based off of the FICO® Score 8 credit-scoring model. Credit score is one of the many factors lenders review in considering your application.
350 579
580 669
670 739
740 799
800 850
Fair - Excellent
Regular APR (%) 29.99% variable
Annual Fee $0
Rewards Earning Rate This card does not offer a rewards program.
Our Methodology
At The Balance, we are dedicated to giving you unbiased, comprehensive credit card reviews. To do this, we collect data on hundreds of cards and score more than 55 features that affect your finances.
  • Our Reviews Are Always Impartial: No one can influence which cards we review, the way we present them to you, or the ratings they receive. The scores and reviews come directly from the data we collect and our editorial expertise, and we focus on three areas:
  • How Much Does It Cost? With credit card debt at an all-time high, we believe you should know the cost of carrying a balance. Because of that, we give regular purchase APRs significant weight in overall scores, and cards receive low marks if they have an array of pricey fees.
  • What Are the Rewards Worth? Cards accumulate rewards in different currencies—points, miles, cash back—and their values vary widely. To simplify the problem, we built a system that fairly compares rewards and gives them a dollar value. We do this by looking at the ways you can earn and use rewards, which includes evaluating Americans’ typical spending habits and analyzing common travel patterns.
  • Does It Make Your Life Easier? Our scoring system favors cards that accept a wide range of credit profiles and offer simple solutions for things like checking your credit score or contacting customer service. Finally, we give preference to credit cards that have several tools for dealing with fraudulent charges.
  • For every review on The Balance, we hold the credit cards to these standards, and we set the bar high. While we recognize the appeal of splashy features like six-digit sign-up bonuses, our approach ensures that credit cards with the best combination of value, affordability, and accessibility receive the highest scores. See our full methodology for more details.