Your Essential Guide To Planning A LGBT Wedding
7 Party Planning Tips To Work In The LGBT Community
As people across the US celebrate the US Supreme Court’s recent ruling to allow same-sex couples to legally wed, more couples will walk down the idle; so how does this affect LGBTQ wedding planning?
Not only does this mean a surge of spending for local businesses but for event planners too. If you’ve been asked to organize a LGBT wedding and you’re wondering what you should do differently to ensure the event is a success, and to make sure your new client refers you to friends, family and colleagues, it’s important to stand out as LGBTQ-friendly.
Make no mistake, if you develop a name as the “go to” LGBTQ wedding planner, you’ll be tapping into a very lucrative market. It’s worth going that extra mile for your LBGT clients as the future payoff could help grow your event planning business.
So, what will be expected of your event? What do you need to do differently when planning a LGBTQ wedding?
Firstly, don’t panic. Most of the organizational stuff is the same as any wedding you’ve ever planned before. You need to be efficient, responsive to the client, put accurate budgets in place and keep in control at all times – nothing new there.
However, there are a few differences that you need to take into account. According to Kathryn Hamm, Publisher, GayWeddings.com, here are 7 party planning tips to point you in the right direction when planning a LGBT wedding.
Planning A LGBTQ Wedding
1. Know your audience: Make sure the voice you are using in your marketing materials speaks to everyone you plan to serve and is relatable to all prospective clients including same-sex couples.
You want to be fully inclusive of both brides and grooms. For example, use language such as “engaged couple” instead of “bride” and “attendants” or “wedding party” instead of “bridal party.”
2. Evaluate your first impression: Take the time to carefully review your business plan, website, brochures and social media.
Inclusive language, a diverse sampling of photos and reviews by same-sex couples are all-important keys to diversifying your client base through first impressions.
3. Don’t assume gender roles: Think beyond the limitation of perceived gender roles or relationships being defined only as a “masculine/feminine” pairing. Consider the pair as a couple, and customize your services based on their wishes by asking, not assuming!
4. Don’t presume family support: Marriage equality has come a long way and families are more supportive than ever of their gay relatives, but there are still couples getting married without the support of loved ones. Be mindful of this as you conduct interviews with new clients and avoid making assumptions about family traditions at same-sex weddings.
5. Don’t rely on the “bride”: Remember that there are decision-makers and prospective clients beyond the bride. LGBTQ couples, grooms, and other family members play a significant role in modern wedding planning. Expand your reach by talking to them to!
6. Don’t use potentially offensive language: For example, technically, the word ‘homosexual’ is not wrong, but try to avoid using it. To the LGBTQ community, it can suggest that you might be out of touch with the community and its identity politics.
Instead, use ‘gay’ or ‘LBGT’ or even just ‘couple’ is appropriate.
7. Don’t limit yourself: Diversity in your marketing is important! You should aim to include different ethnicities, races, body types, ages, religions, and more. Showcasing wedding experiences is a great way to demonstrate your appreciation of all types of couples.
LGBT wedding planning can open up a whole new income stream and a real chance for you to profit from this growing sector, but let’s not forget that marriage is a celebration and your LGBTQ event clients are looking to you to make their big day a memorable one.