If You're a Young Adult, See Where You Spend Money
Young adults in 2019 may not spend their money in ways you'd expect. Lifestyle often takes a priority. Remember, not all have the same economic circumstances and the world is a different place than the one their parents grew up in. So some of these trends may seem contradictory because they depend on the circumstances of the young adult. Here are some of the most prevalent.
Organic and Natural Food
Young adults are choosing organic—at least for some products. Parents 18–34 are the biggest group of organic food buyers in the U.S., according to the Organic Trade Association. This tilt to organic will continue to grow as more young adults start families and want the healthiest and freshest foods available for their little ones—and for themselves. Organic food is going mainstream.
Craft Beer and Canned Wine
Young adults aren't drinking as much beer as generations before them, but when they do drink beer it's got to be special. Craft beers with unique flavors and names—made by smaller breweries—represent 13% of all beers sold. This is a growing segment while traditional beer sales decline, reports the Brewers Association.
Nearly half of all wine purchases are made by millennials who value convenience along with taste. Canned and boxed wine sales are the fastest-growing segment of the wine industry. Meanwhile, young adults with the means are more likely to splurge on a pricey wine than their baby boomer parents.
Housing eats up a big portion of most young adults' income, with a majority spending more than 30% of their take-home pay on a place to live. Unlike their boomer parents, who were advised to spend no more than a quarter of their income on housing, millennials don't have that option in many places. Most landlords won't accept renters who can't meet that 30% threshold, and yet there are still 20% of millennials who are spending over half of their income to put a roof over their heads.
Homeownership is a goal for many, but not a priority. Though a home is a good investment, young adults are resistant to adding more expenses to their already hard-to-manage budgets, and so put off making such a big purchase.
One of the largest expenses for many young adults—especially new college graduates with low-paying jobs—is student loans. Student loans are crushing debt for many and get in the way of starting to save for retirement, purchase a home, or start a family
In 2019, the volume of outstanding student loan debt exceeded the combined national auto loan and credit card debt levels with 71% of all graduates leaving school with loans to pay off. Average loan size was $31,000, with a monthly payment of $393.
Savings and Investments
Despite spending way too much on coffee drinks and eating out, young adults are managing to squirrel away money. Overall, millennials are saving 19% of their salaries, compared with their boomer parents who save only 14%. How are young adults putting away all that cash? They are using company savings plans—401Ks with matching are extremely appealing to forward-thinking young adults. Starting early is a great way to begin to grow a nest egg for the future.
Young adults are finding ways to give back that are meaningful to them and practical, too. They favor companies that offer a chance to buy things they need, yet donate a portion of the purchase to help others. For example, TOMS Shoes, a favorite among millennials, gives one pair of shoes to a child in need for every sale it makes.
Restaurant fundraisers are one of the favorite ways for young adults to enjoy themselves and do something philanthropic. Almost 50% of millennials will buy something to support a cause they believe in, and 30% will pay a little extra for an item or experience in support of an organization that they feel is worthy.
Never has travel been more personalized and accessible than it is now, and young adults are taking advantage of that. With the rapid rise of home-sharing, mobile offices that offer the opportunity to work from anywhere, and discount airfares for savvy buyers, young adults are seeing the world with as much ease as and as little expense as possible. According to a study by research firm GfK for Airbnb, travel comes in second only to saving money as a priority. As millennials postpone traditional milestones like marriage and children, the opportunities for indulging their wanderlust grow.
One thing millennials show no regret about spending money on is fitness. From a pricey spin class to a pair of running shoes, they are willing to pay top dollar to get the best quality equipment and experience. While they may be saving money by not paying for basics that boomers do—such as landline phones, cable TV, and their own cars—for most young adults, following the trends and trying out different fitness experiences is both fun and good for their health.
Healthcare for some young adults is an expense that can break the bank. Many millennials are working at jobs that don't provide health care coverage, and an individual plan can run upwards of $300 per month. Even with a group health plan, deductibles can cost enough to keep young adults from seeing specialists.
Factor in the cost of medications such as birth control, allergy treatment, anti-depressants, or other types of medicine young adults may be taking, and health care becomes a seriously expensive part of their budget. When young adults start families, their healthcare expenses go up with each new baby. Those aged 19-34 represent about 11% of all medical spending.