Why You Should Know About (And Be Using) Social Mention
Hash Tags, PageRank, Sources and More Explained
Social Mention is a free, real-time social media search and analysis option valuable to businesses, non-profits or simply those interested in getting the female-focused, personally-targeted news they enjoy the most. Using this digital tool, you can explore what the website has to offer or opt to receive social media alerts which are similar to Google Alerts but for social media only. You also have the option to receive free daily email alerts specific to your brand, company, CEO, marketing campaign, or a breaking news story about current events, a competitor, or simply the latest gossip about your favorite celebrity.
SocialMention.com can be used to either locate information on a board or you can choose to search specifically for keywords identified in videos, blogs, microblogs, special events like news conferences, bookmarks, comments by noted authorities, news stories, and audio media.
An Explanation of Social Mention Tools
Sentiment: Designates if mentions are positive, negative, or neutral. While Sentiment is not based on purely scientific data, it provides a good overall view of how your company or search query is being talked about in the world of social media.
Top Users: Reports on who is talking about the subject you are interested in the most.
Top Hash Tags: Hashtags are used in Twitter tweets to categorize the subject of the tweet. This feature reports what, if any, popular hashtags are being used in association with your search query.
Post Rank: This is a measure of social engagement (i.e., the degree of interest and importance).
It uses proprietary algorithms and Post Rank describes their ranking system this way:
"PostRank is a scoring system developed by PostRank (formerly AideRSS) to rank any kind of online content, such as RSS feed items, blog posts, articles, or news stories. PostRank is based on social engagement, which refers to how interesting or relevant people have found an item or category to be. Examples of engagement include writing a blog post in response to someone else, bookmarking an article, leaving a comment on a blog, or clicking a link to read a news item."
Sources: Indicates where the blog sources are coming from (i.e., the search engines where SocialMention.com found their information.).
Information Delivery Options
You can opt to receive information via an RSS feed, email, or CSV/Excel file (spreadsheet).
Setting Up an RSS Feed for Google Reader
To set up an RSS feed for Google Readers, first, click on the "RSS" option. Next, cut and paste the new SocialMention.com URL that appears in your browser into Google Reader to start getting RSS feeds from SocialMention.com.
Searching for Tweets on SocialMention.com
First, enter your search query, then select "microblogs" and hit "search." You will then receive information about who is tweeting about that subject. Having the ability to search for specific tweets about your business is very important in a world gone virtual. For example, as a business owner you want to locate and personally thank your loyal customer base. Conversely, if someone is tweeting negative things about your business, you have the option to reach out to them directly and see if you can convert them to being a satisfied customer.