Pubslush: Crowdfunding Platform for Authors and Readers

About Pubslush: Crowdfunding Platform for Authors and Readers
Zack Miller, About.com Crowdfunding Expert

The success of crowdfunding hasn't been lost on the literary community and that makes sense.

Crowdfunding is proving to be not only an amazingly efficient way to fund a new book's writing and production but crowdfunding is also a great way to build a community around an art project. It gets people donating to the success of a project, sure. But it also gets them to stick around and root for its success.

Crowdfunding backers will be an author's repeat customers, sticking with the book project by promoting it to friends.

In a previous post, we discussed some of the most popular crowdfunding platforms for authors.

This post is going to drill down on one of the best-known crowdfunding platforms for books -- Pubslush.​

Pubslush: What is it and what's its history

Pubslush defines itself as

Pubslush is a pre-publication platform dedicated to creating a more successful publishing process.

The company was founded in 2012 by a mother/daughter set of entrepreneurs, Hellen and Amanda Barbara as a way for authors to avoid being related to the "slush pile" (that stack of manuscripts that publishers reject). It gives the opportunity for authors to raise money from their fans or attract new fans looking for cool things to read. But beyond crowdfunding, Pubslush works with authors to market their new books 30-60 days before they're made widely available to purchase.

Crowdfunding books for authors is another form of the wildly popular rewards-based form of crowdfunding, the kind popularized by giant crowdfunding companies, Kickstarter and Indiegogo.

Why authors should use Pubslush

Most authors have a tough time making a living. They have to work for months, slavishly writing away on a product they have little clarity as to how strongly it will sell.

An author can spend years putting her heart and soul into a literary work that just ends up fizzling when made available to readers for purchase.

There's a discovery mechanism in play on Pubslush. Self-motivated readers can explore the site looking for interesting material while authors can begin to publish and receive the financial backing (and interest) from a group of hungry readers.

Taking a look at Pubslush's top campaigns as sorted by amount raised, you can see that even the top authors aren't raising millions of dollars on the site, but rather building small communities of fans. Pubslush's brand of crowdfunding lowers the financial risk of publishing a book, effectively testing the market by potentially attracting thousands of new readers who can back the project before its published.

The biggest hurdles an author faces when using Pubslush

Lots of things can go right in a crowdfunding campaign an author uses to fund a new book. But there can be tough times, too. Here's what Pubslush co-founder Amanda Barbara had to say when asked about the hurdles a prospective author might have to clear to succeed with crowdfunding:

I think it may be hard on any crowdfunder once they realize that the people they thought would come and support their project, don't. And the individuals that they didn't expect to give, come out strong. Make sure you are genuine in your approach and make personal connections. Spammy pitch emails don't work. You need to make people understand that this project is your passion and every dollar helps.

How should an author prepare for a crowdfunding campaign

Crowdfunding may look easy, but as we've explored, it needs to be taken with the same seriousness as any other marketing or fundraising campaign. You can check out this checklist of these 6 essential things you should do to begin any crowdfunding campaign. Again, here's co-founder Amanda Barbara with some words of encouragement:

I think it may be hard on any crowdfunder once they realize that the people they thought would come and support their project, don't. And the individuals that they didn't expect to give, come out strong. Make sure you are genuine in your approach and make personal connections. Spammy pitch emails don't work. You need to make people understand that this project is your passion and every dollar helps.

And that's what Pubslush aims to do -- provide new and experienced authors with a platform to convey their vision for their work and their passion for their art.