What is a Marketing Firm?

Marketing Firm
Getty Images / Gregory Kramer

Many factors can determine the overall success or failure of a company. To survive in the long run, a company must have a proper plan and consistently implement it. But it must also keep an eye on new and upcoming trends; otherwise, any business can fall behind and be overtaken by their competition. While there are many aspects to consider, marketing is one of the most critical. A company could have the best product or service on the planet, but it won’t mean anything without qualified, targeted customers.

When a company is unable to manage its own marketing, or if it simply wants to enhance its profitability, it often turns to a marketing firm.  

What Does a Marketing Firm Do? 

A marketing firm will plan out and implement a company’s marketing strategy. They often do market research and optimize sales letters. The goal of a marketing firm is to enhance the sales and profits of a company by not only providing more exposure but also by providing targeted exposure, which means reaching potential customers who are likely to be interested in the product or service being offered.  
 
When done properly, this will greatly enhance the success of any business. In fact, many companies have the potential to succeed but fall short because of a poor marketing plan. Therefore, marketing firms exist to bridge the gap and enable each company that hires them to optimize their potential.  

What Things Should be Considered when Selecting a Marketing Firm? 

Many companies find it difficult to identify a marketing firm. To keep it simple, a marketing firm is any company that assists a business with customer acquisition and conversion optimization. But before a business decides to hire a marketing firm, there are several things it should consider.  
 
For example, there are several types of marketing firms, and hiring the wrong one can result in disaster.

But hiring the right marketing firm can be a great investment. It’s also important to consider expenses. A company should not hire a marketing firm that is beyond its budget, but it should also use caution if it opts to hire a cheap firm.  

What Questions Should You Ask When Selecting a Marketing Firm?

  1. Who will be managing my account and who will we be working with?
  2. Compared to your other clients and their retainers and production needs how do we compare?
  3. Are there specific planning or strategy exercises that we will be participating in to help bring your firm up to speed?
  4. How is client collaboration and communication handled?
  5. What key performance indicators do you as a firm focus on when it comes to client work?
  6. What are your reporting practices? How often will we get reports and what will be contained in the reports that we receive?
  7. If you could map out the first 120 days of working with your firm what would that look like?

Are there Different Types of Marketing Firms? 

There are many types of marketing firms, and some companies choose to hire more than one. While this is occasionally required, it is better to hire one firm that specializes in several types of marketing. Digital marketing involves marketing online; this often includes social media and content marketing.

Telemarketing involves calling prospects and pitching a product or service on the phone. Some marketing firms simply provide consulting. They usually audit a company’s marketing plan and offer suggestions. Consulting agencies are usually not directly involved in the implementation of a marketing plan; they simply offer suggestions.  
 
When the importance of a solid marketing plan is taken into consideration, it’s vital for a company to do proper research; otherwise, it is putting itself at risk for failure. If it lack the time or ability to plan and implement its own marketing, it often chooses to hire a marketing firm. A good marketing firm could turn a failing business around by greatly increasing its customer base. But it’s important to consider the types of marketing firms and only hire the one that makes sense.