What is a Blogging Platform?

blogging platform
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Definition:

A blogging platform is the software or service that you use to publish your content onto the internet in the form of a blog. A blog platform is a specific form of a content management system.

See Also: The Top 3 Ways to Make Money Blogging

Blogs vs Websites

A blog differs from a typical website in a number of ways.

The primary thing that distinguishes a blog from other websites is that the content that is published onto a blog is shown in reverse chronological order; meaning that the most frequent additions to the website are shown first.

Blog posts will usually show the date that the blog post was published and have a specific author assigned to the post. Blog posts can also be assigned to specific categories, making it easier to search for all posts on a blog related to a specific category. Blog posts can also be tagged with multiple keywords; as another way to search for specific blog posts on a website.

Top Free Blogging Platforms

There are several different companies that offer free and/or paid services for publishing and hosting a blog.

See Also: The Top 5 Free Blog Hosting Platforms

The most popular free blogging platforms include WordPress, Blogger, Tumblr, Blog.com, and Medium.com.

Blogging with WordPress

One of the most popular blogging platforms is WordPress. There are two versions of WordPress; WordPress.com which where you can have a free blog hosted with WordPress and WordPress.org where you self-host your own WordPress blog.

See Also: Why You Should Host Your Own WordPress Blog

You can also learn more about the differences between WordPress.com and WordPress.org here.

These days there aren't many differences between using a blogging platform or website platform for your website. Most website platforms allow for you to have a blog included and most blogging platforms have the ability to make regular website pages.

Alternatives to Blogging Platforms

Some popular website building platforms include:

Web Hosting for Blogs

As mentioned above, a very popular option for blogging is using the WordPress platform, which you would host on your own website. When selecting a hosting account you'll want to go with a web hosting provider that supports free installations of WordPress. Bluehost is a popular choice for many people.

Searching Engine Rankings from Blogging

Blogging (adding new content to your website) on a regular basis is a great way to get ranked in the search engines and get free traffic from people who are looking for information related to your topic.

The key to getting free traffic from the search engines is to publish good quality, original content on a regular basis. You'll wan to do some keyword research to find what topics people are looking for.

One of the advantages of using a blogging platform is that it makes optimizing  your blog for the search engines easy to do. Most blogging platforms will have fields for you to include what's referred to as "meta data" which helps tell the search engines what your website is about.

This information usually includes a title for your page, an description of your post, and some related keywords.

See Also: 4 Ways to Get Higher Rankings in the Search Engines

Making Money with Your Blog

When it comes to many free blogging platforms, you are only allowed to use your blog for personal use and not allowed to use it for business purposes. If you plan on making money with your blog you'll want to be sure you're using a blog that allows commercial use or simply self-host your blog on your own hosting account as mentioned above.

There are many ways to use a blog to make money online. You can sell e-books online, promote other people's products and make money as an affiliate, or use your blog to promote your own products and services.

Note: Article edited/updated by Online Business/Hosting Expert Brian T. Edmondson

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