What Is Another Word for Close in Sales?

Salesman and female customer using digital tablet in car dealership
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Every industry has its own set of words that mean something unique to that industry. The sales industry is certainly no exception.

The word "close" can mean a lot of different things depending on how the word is used. For example, if someone told you that the restaurant down the street was going to close its doors, you'd probably consider that bad news. But if a sales professional told you he was about to close a big deal, you'd either congratulate him or question him about what closing a deal means.

Making A Sale

When a sales person "closes" a deal, it means that they made a sale. The reason making a sale is often referred to as "closing a sale," is that most sales involve a sales cycle. When a deal is closed, the sales cycle is completed and another cycle, either with another customer or with the same customer, begins.

Negative Feelings About Closing

There are many sales professionals who don't like or use the term "closing" when it comes to their sales activities. For them, closing is something you do when you are done with something or implies hard closing techniques that are so unpopular with customers. These professionals prefer phrases like "earned a sale," "made a customer" or "solved a customer's problem."

Customers, too, often dislike the phrase "close a deal" as it makes them feel as if they have been sold something and would much prefer to have bought something over being "closed."

The Power of Words

American author Mark Twain once said that the difference between the right word and the wrong word is the same as the difference between a lightning bolt and a lightning bug. In other words, select the words and phrases you use intelligently. You never know, you might just lose a closing opportunity by talking about closing a sale!