What is a Virtual Assistant?

Definition, Description of Work and Other Info about Virtual Support Work

Virtual Assistant
Virtual Assistants provide a multitude of services. Credit: Tetra Image | Getty Images

A virtual assistant (VA) is a person who provides support services to other businesses from a remote location. The term originated in the 1990s as the ability to work virtually due to technology improvements, such as high speed Internet, document sharing, and and other advancements, made working remotely a reality.

Virtual assistants are especially in demand by solo-preneurs and online businesses that need help, but don't want to bring on staff in their location.

However, many small and mid-size businesses use virtual support, especially in specific tasks such as social media management.

What do Virtual Assistants do?

Theoretically, a VA can do anything any other support staff does, except bring the coffee. (Although when home-delivery coffee is created, the VA will be able to do that too!). However, virtual support duties are not limited to clerical work. Many VAs provide marketing, web design and other services. A basic list of services include:

  • Calendar management
  • Email management
  • Social media management
  • Appointment setting
  • Marketing and PR
  • Research
  • Writing
  • Graphic creation
  • Website management
  • Bookkeeping
  • Customer support
  • Project management
  • Travel booking
  • Customer service

Some virtual assistants specialize in a specific skill set. For example, a marketing or PR virtual assistant only does marketing or PR work. Other virtual assistants do a variety of duties, but within a specific industry.

For example, a real estate virtual assistant does many tasks, but only for Realtor clients. 

Most virtual assistants run their own home-based virtual assistant business. This allows them to earn more (usually $25 per hour or more depending on the tasks offered) and have greater control over the duties they perform.

However, many small businesses hire virtual assistants in an employment or contract position. These VAs usually earn $10 to $15 per hour depending on the skill set required. Finally, many VAs use freelance sites or microwork sites to find quick, time-limited projects. These don't usually pay well, but they can offer a start to a new VA. 

How to Hire a VA

While virtual support is a great home business idea, getting virtual help is crucial for home business owners to maximize income and facilitate growth. As a home business owner, there comes a time in which it's impossible to do everything, at least well enough to be efficient and effective. Hiring a virtual assistant frees up your time so you can focus on the work that will make money. Plus, many virtual assistants are better than you at some tasks. It's always faster and less expensive in the long run to hire out duties you're not skilled at.

The first step in hiring a virtual assistant is to make a list of the tasks you want to outsource. Make a complete list, prioritizing the activities you want to delegate first. For example, if managing email is time consuming and tedious, put that at the top of your list. Or maybe tech issues are taking too much time, you can outsource website management.

The next step is determining who to hire. There are many ways to hire a virtual assistant. You can use a VA service that hires and trains the VA, and then assigns you one based on the services you need. You can go through a freelance service such as Upwork (formerly Elance and ODesk). The final option is to engage your network for a referral. While you can put an ad out looking for a virtual assistant, finding one that is already vetted will save you time and headache.

 

How to Start a Virtual Assistant Business

A few great advantages to starting a virtual assistant business are that it's fast, affordable, and easy to do. There is a high need for help, and if you already have the skills and equipment to get started, you can find your first client and be on your way quickly.

 

The first step is to determine the type of service you want to offer and two whom.

Will you specialize in a specific task such as graphic design or bookkeeping? Will you focus on a niche market, such as online entrepreneurs or Realtors? Once you know what you're offering, you'll want to set up your price for services, which can be per hour or you can sell packages designed to recruit long-term clients. 

You'll want to check with your city or county regarding a business licence, but if you're fully equipped to provide virtual support services, that could be your only start-up expense. Once you're all set up, you can begin finding clients by contacting your network online and off to let them know about your service. Consider setting up a LinkedIn page and/or a website to make it easy for people learn about you. Other sources of virtual assistant work are on telecommuting job and freelance boards. 

Updated June 2017Leslie Truex