Value Proposition Letter Sample

value proposition letter example
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A value proposition letter is a brief statement (100-150 words) written by a job seeker to a recruiter or hiring manager. The statement concisely explains what makes the job seeker a unique job candidate (including skills, strengths, and accomplishments), and how he or she will add value to a company.

Some job seekers send value proposition letters in place of longer cover letters. Other job seekers mail value proposition letters to companies for which they would like to work, as part of a targeted direct mail campaign.

A value proposition letter is a short statement sent to a hiring manager or recruiter to show why you are uniquely qualified for a job. It is shorter than a traditional cover letter and can be sent by mail, email or as a LinkedIn message.

See below for examples of value proposition letters.

Value Proposition Letter Example

Firstname Lastname
4321 East Street
Boulder, CO 80302

Ms. Smith
Associate Director
ABC Health Systems
1234 West Street
Denver, CO 80218

Dear Ms. Smith,

Are you looking for an experienced, analytics-driven leader capable of developing and managing your online marketing campaigns while generating revenue?

My skills as a Social Media Manager will enhance your reputation as an accessible, customer-friendly company, thereby increasing customers and revenue.

Here are some of the high-level achievements I can bring to ABC Health Systems within one year:

  • Increase brand awareness by 20%
  • Increase in web page viewers and Facebook and Twitter followers by 35%
  • Cut online marketing budget by 10%

I can bring to your company over ten years of experience successfully developing online brands. I have included my resume and will call next week to discuss the opportunities I can bring to your company.

Thank you.

Best regards,

Your Signature (hard copy letter)

Firstname Lastname
Social Media Manager

Value Proposition Letter Example #2 - Cold Call / Direct Mail

Here is an example of a cold call / direct mail value proposition letter that is sent by a job seeker to a company where he or she would like to work. This letter itemizes the value the candidate offers the organization.

Firstname Lastname
4321 East Street
Baltimore, MD  21228


Mr. Basil
Chief Talent Office
XYZ Consulting
1234 West Street
Philadelphia, PA 17140

Dear Mr. Basil,

Are you looking for an experienced leader capable of meeting all your hiring requirements while saving you money by improving efficiencies?

As a Director of Recruiting with over ten years of experience, I will successfully hire ideal candidates for positions in every department through cost-efficient best practices and advertising strategies.

As the Director of Recruiting, I will achieve the following results for XYZ Consulting:

  • Increase retention rate of hire employees by 20%
  • Reduce recruiting budget by 10%
  • Implement online applicant tracking system to increase efficiency

As an innovative new startup company, you will benefit from a similarly innovative, experienced leader.

I will call next week to discuss the opportunities I can bring to your company. Thank you.

Firstname Lastname
Director of Recruiting
ABC IT Company

Suggested Reading: How to Write a Value Proposition Letter

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