25 Types of Copy/Biz/Tech Writing

Make Sure You're Meeting Your Full Writing Potential!

Copywriting and biz-tech writing are quite lucrative. Have you explored all the possibilities out there? The following is a list of the different kinds of copywriting, web writing and business/technical writing available.

Marketing Pieces

Woman writing in conference room
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This would include brochures, postcards, perhaps even signage. Also, think about the parts of a whole: slogans, taglines and etc. all need to be written by someone! Don't limit yourself to the physical. Online outlets need these same services. Can you write a convincing email? Then you may be able to provide the service for others. More

Web Content

A great place to start for the beginning freelancer! Websites need content in order to be well-placed and serve their potential customers. Some web writing is SEO based--Search Engine Optimization means writing in a way that will best capture search engine traffic.

Blogs

Writing for blogs can mean several things. You may be hired to write for a blog network, which means that you're authoring one blog that is part of a company of several blogs (sometimes hundreds!). Or, you may be hired by a company to blog for and about them--sometimes with a byline/credit and sometimes without it.

Event Materials

At an event, you'll notice that there's signage, brochures, and agendas. Many conferences, especially in academic fields, provide attendees with large tomes of research and biographies.

Resume and Cover Letter Writing

A slight variation on sales writing; you're selling a human! More

Biographies

Whether you're writing a biography for Wiki, or a summary for a conference, magazine or website, everyone wants their personal spiel to read well.

Sales/Annual Reports

These are often outsourced to qualified freelancers during crunch times.

Curriculum/Educational Writing

With distance learning becoming so much more common, many distance learning companies are turning to freelancers for help with the materials required. In addition, educational publishers and online education websites may also be a good target for those versed in K-12 and higher ed.

Script Writing

You may have an easier time finding these opportunities if you're well-placed (think NYC or LA), but, if not, remember that it's a virtual world out there!

Quiz Questions

Have you ever played those quiz games in a sports bar? Someone's got to come up with all those questions and choices! In addition, quiz games are proliferating online.

Ebooks

If you can write longer pieces, then this is the market for you!

Tech/Comm Writing

Do you have specialized training? Technical writers are some of the best paid freelancers out there!

Grant Writing

If you don't know how to write a grant, there are many training programs available--check with your local college or non-profit resource center.

Non-Profit Materials

If you're not interested in the commitment it takes to write grants, you may still be able to offer your services to non-profits in other ways. Most of them need printed marketing materials, newsletters for their members, and web content.

Publishing/ Encyclopedia Databases

These opportunities are popping up as traditional reference publishers realize that their offerings need to go digital. Instead of going to the library and pulling the Britannica for a project, many students simply want to log on. Someone's got to research and enter all that digital copy- why not you?

Speechwriting

So maybe you don't have the experience to write for Obama (yet), but I bet some busy executives or research professors would love to let you tweak their words.

Missions, Goals, Core Values

Look for these opportunities with newly formed companies. Be ready to really get to know the business, product and leadership.

Manuals/SOPs

Can you put even the most complicated language into simple step-by-steps? Then you have a gift--start selling it!

Business Plans and Business Proposals

Again, keep an eye out for newly formed companies in your area, and get on board while they're hot!

Press Release and Media Kits

Since much of these pieces are boilerplate, train yourself first, and then start selling a package price.

Catalog Copy

Do you want to talk about tweeds and colors for the J. Crew catalog? (I do!) We'll have to delve into this market by starting at the bottom, though.

Ghostwriting

True, many of the samples to here are a type of ghostwriting. But, if you're not interested in credit or a byline, learn the basics of ghostwriting in many different mediums (books, speeches, etc) for best employability.

Presentations/PowerPoints

This is an especially good fit for writers who are also graphically talented.

Textbooks

Freelance texbook writer and editors are constantly needed as publishers update their copy.

White Papers

Want to see some big-name companies on your resume? Then you need to learn to write white papers!