TruStage Life Insurance Review

Life insurance for credit union members

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overall rating

Our Take

TruStage is an insurance provider that works with credit unions to sell term and whole life insurance coverage on both a guaranteed acceptance and simplified issue basis which usually requires no medical exams. It’s a good option for credit union members looking for small amounts of insurance coverage, but the term coverage might be more expensive than its competitors. 

  • Pros and Cons
  • Key Takeaways
  • Specifications
Pros and Cons
  • No medical exam required for most applicants

  • 30-day free look period

  • Sells accidental death and dismemberment coverage

  • Can apply online for your coverage with one easy application

  • Offers term conversion

  • Does not offer universal or universal index policies

  • Must belong to a participating credit union to purchase coverage

  • Coverage limit of just $100,000 if you purchase coverage online

  • Does not offer level premiums on term coverage

  • Offers no riders on its plans

Key Takeaways
  • TruStage offers whole and term life insurance that you can purchase online quickly and easily. Coverage begins once you pay your first premium. 
  • You can get term life policies that can be renewed up until you turn 80. Unfortunately, premiums aren’t level but increase every time you age out of a five-year band. 
  • The lack of a universal life insurance policy option from TruStage limits the investment potential of a permanent life policy and could reduce the cash value you can accumulate. 
  • TruStage also offers auto insurance, property insurance, health insurance, and accidental death and dismemberment insurance. 
  • Year Founded 1935
  • Kinds of Plans Whole, term, guaranteed acceptance whole
  • Number of Plans 3
  • Payment Options Online, phone, automated payment, credit card
  • Official Website


TruStage is an insurance company that focuses on providing coverage to credit union members and offers several different kinds of insurance products including term, whole, and guaranteed issue whole life insurance. You can purchase the simplified issue and guaranteed issue life insurance online, often with no medical exam. The company also sells auto insurance, property insurance, accidental death and dismemberment coverage, and health insurance. 

We reviewed TruStage’s policy offerings, riders, pricing, customer service, industry ratings, and more to help you decide if its policies are right for you.  

Company Overview

TruStage provides insurance underwritten by its parent company, CMFG Life Insurance Company, which was founded in 1935 and is headquartered in Madison, Wisconsin. It provides customized insurance products for the credit union sector, which means that you must be a member at one of their over 3,500 partner credit unions to purchase its insurance products. 

TruStage is licensed to sell life insurance in all 50 states, but some policy options might not be available in every state.  

Available Plans 

TruStage offers individual whole and term life insurance plans that you can get with a short online application and often without a medical exam

Term Life Insurance

TruStage offers simplified issue term life insurance that allows you to get between $5,000 and $100,000 in coverage. You might qualify for a higher coverage amount if you apply directly through a partner credit union, but you can apply online in minutes by answering a short medical questionnaire. Your coverage begins as soon as your first premium payment is received. 

TruStage’s term life insurance policies offer a term conversion option, which means that you can convert your term policy to a whole life insurance policy at any time without additional medical questions or exams. You can get coverage up until age 80. 

One thing about TruStage’s term life insurance policy that is different from other term policies is that it does not provide level premiums, where you pay the same premium over the life of your policy. Instead, premiums increase as you age into a new age band. They are set up in five-year increments, although there is one band just for 50-year-olds. Over the life of your policy, your premiums will steadily increase even though your coverage will not. 

Whole Life Insurance

TruStage offers two types of whole life insurance: simplified issue and guaranteed acceptance.

Simplified Issue Whole Life

Like TruStage’s term life insurance, its whole life insurance policies allow you to purchase $5,000 to $100,000 in whole life coverage online. The whole life policy builds cash value and allows you to take loans against your policy in the future. There are also no medical exams required in almost all cases. You just need to fill out a quick online application and you can get approval within a few minutes. 

Unlike the term life policy, coverage does not become active right away but starts 30 days after the first payment is received. 

Guaranteed Whole Life Acceptance

TruStage also offers a guaranteed issue whole life insurance policy which ensures that you cannot be denied coverage for medical reasons. This coverage is for applicants between the ages of 45 and 80, provides up to $20,000 in insurance coverage, and can be purchased online in a quick and easy application. Your coverage starts as soon as the premiums are received.

The policy offers a graded benefit over the first two years of the policy. If you die accidentally in the first two years after obtaining a policy, your coverage will be paid in full. If your death is not accidental, then you only get your premiums returned plus 10%. 

If you are in good health, you might be better off getting a policy with a medical exam because that might qualify you for lower premiums.

Available Riders

Some insurance companies offer add-on coverage options called insurance riders that provide you with extra protection such as an accidental death rider that pays out more if you die in an accident or a rider that allows you to get term life insurance coverage for your children. 

TruStage does not offer any riders on their policies. 

Riders are an affordable way to get extra coverage and provide you with additional peace of mind. 

Customer Service: Good Phone, Agent, and Online Options

You can contact TruStage’s customer service by phone at 1-855-463-9027 Monday through Friday from 7 a.m. to 9 p.m. CT and on Saturdays between 8 a.m. and 4 p.m. CST. You can also visit the website to contact the company or ask that an agent call you directly. 

Customer Satisfaction: Fewer Complaints Than Average

The National Association of Insurance Commissioners (NAIC) rates insurance companies according to consumer complaints to help consumers find a good company to do business with. If a company receives an average number of complaints, it would score a 1.0 on the NAIC scale. If a company received a below-average number of complaints, it would score below 1.0, and if a company received a higher-than-average number of complaints, it would score higher than 1.0. 

CMFG Life Insurance Company, TruStage’s parent company, has an NAIC complaint index of 0.49. This means that it received somewhat fewer complaints than its competitors. In total, they have 0.03% of the national complaint market share. Many of the complaints received were for things like bad customer service and unclear policy information.

Financial Strength: A (Excellent)

AM Best provides ratings for insurance companies that capture a company's financial strength by looking at things like the company’s performance, forward-looking statements, profile, and balance sheet to evaluate how financially healthy it is and its subsequent ability to meet its future financial obligations.

TruStage has an A (Excellent) rating from AM Best. 

When you buy life insurance, you enter into a potentially decades-long relationship with an insurer. It’s important to make sure that the company is in good financial shape so that it will be able to pay out your death benefit when you need it. 

Cancellation Policy: Free Look Period

TruStage offers what’s known as a free-look period where you have 30 days from when your coverage begins to cancel it with no strings attached and a full refund. 

You can cancel at any point after that by notifying the company that you’re canceling or stopping your payments. If you have a whole life policy or a guaranteed issue whole life policy, then you will have to fill out a surrender form so that they can calculate the surrender value of your policy to ensure the cash value is paid out. 

Price of TruStage: Varies Based on Policy Type

When it comes to how much you will pay for your TruStage coverage, it depends on things like your age, gender, whether you smoke, where you live, your medical history, and the policy that you’re applying for. Whole life insurance policies are more expensive than term life insurance policies, and higher coverage amounts are more expensive, also. 

Term Policy Costs

We got estimates for $100,000 in term life coverage for a person living in Illinois. Premiums increase as you age according to age bands, as outlined below. Once you age into a new age band, your premium increases.

Age Band Female Male
40-44 years $44.50 $78.10
45-49 years $58.50  $103.30 
50 years  $77.50  $114.50 
51-54 years  $117.50  $170.50 
55-59 years  $172.50  $265.50 
60-65 years  $255.50  $404.50 

Whole Life Policy Costs

Whole life policies have level premiums that you lock in when you purchase your policy. Here are some policy quotes for a $100,000 policy for someone who lives in Illinois.

Age Female  Male
30 years $69.00 $83.00
40 years  $106.00  $122.00 
50 years  $168.00  $197.00 

Guaranteed Acceptance Whole Life Costs

Guaranteed acceptance policies have level premiums that you lock in when you purchase your plan. Here are some policy quotes for a $10,000 policy for an applicant who lives in Illinois.

Age Female Male
45 years $39.00 $50.00
50 years  $44.00  $55.00 
55 years $49.00  $60 

How TruStage Compares to Other Life Insurance

TruStage sells term, whole, and guaranteed issue life insurance online using an easy application that usually does not require a medical exam. You can also purchase insurance directly from your credit union. TruStage also offers other forms of insurance products so you can get other coverage from TruStage which adds convenience. However, one of their main selling points is that they have a simple online application that makes getting a policy simple for credit union members.  

TruStage might be a good option for people looking to get insurance quickly in an easy online application. To see how it compares against other companies that offer quick online insurance, we compared them to Bestow. 

TruStage vs. Bestow Review

TruStage and Bestow are both insurance companies that provide term insurance without a medical exam. However, TruStage offers whole life insurance and guaranteed issue whole life insurance, as well. Both companies work with partners or parent companies to provide their coverage. Both companies have excellent financial strength ratings and lower-than-average customer complaints, but Bestow has fewer customer complaints than TruStage.

Some other comparisons between TruStage and Bestow include the following:  

  • TruStage does not offer level premiums on their term policies, which means that their premiums increase significantly as you age. Bestow’s premiums end up being much less over the life of the policy. 
  • Neither insurer has rider options. 
  • TruStage is only available to credit union members, whereas Bestow is available to everyone. 
  • Bestow offers you up to $1.5 million in coverage but requires you to give over far more personal data as part of their underwriting process.
  TruStage Bestow
Types of plans Whole, term, guaranteed issue whole Term
Customer service Phone, online, credit union Phone, email, online, chat
NAIC complaint index 0.49 0.14
Optional riders available No No
AM Best rating A A+

Having too much coverage is just as big of a problem as having too little. You don’t want to pay for coverage you don’t need. Calculate how much life insurance you need rather than getting the higher coverage amount.

Final Verdict

TruStage provides some convenient life insurance features, however, its limited policy options and expensive term life insurance policy could mean they aren’t the best choice for you. The term life insurance policy is likely going to be more expensive than comparable insurance from competitors since TruStage doesn’t offer level premiums (premiums increase in five-year age bands). Despite that, they have a high AM Best rating and a low number of complaints. 

Its whole life and guaranteed issue policies are much more affordable and might be the right fit for you if you are a credit union member and you are looking for quick coverage without a medical exam.


All of our reviews of life insurance companies are based on extensive research and analysis of each company based on product offerings, customer service, financial stability, cost, and more. For each company, we compared the life insurance products offered, available features, and customer experiences. Visit our life insurance review methodology for the full breakdown of what we evaluated for over two dozen companies.