Top 10 Reasons Sellers Fire a Real Estate Agent
What to Do When Listing Agents Do Not Meet Expectations
Sellers sometimes fire a perfectly good agent for all the wrong reasons. If your agent is doing a good job overall, you should hang on and not penalize them simply because your house has not yet sold in the timeframe you would like. When you're selling your house, patience is always key. Sometimes, though, sellers do have a very good reason to terminate the relationship with their agent. Here are a few of the most common reasons.
Lacks Communication Skills
Agents are bombarded by all types of contact requests, such as phone calls, text messages, and emails, but that's no excuse to ignore those mediums of communication. If an agent can't answer her phone, she may as well throw it into a lake. Sellers have a right to receive updates about their listings and don't want to be kept wondering. Even if nothing is happening and there are no showings, an agent should report that activity.
Didn't Find a Buyer
Sellers want to know what their agent is doing to find a buyer. Sticking a sign in the yard and hoping for drive-by traffic is ineffective in most communities. Sometimes, it takes networking among agents to sell a home or specifically searching for a buyer in places where other buyers hang out, which is primarily online.
Bad Photographs in MLS
It's peculiar how many sellers never look at their listings online or are afraid to ask an agent to fix a photo. No listing should contain photographs of dark rooms or of a bathroom with the toilet seat up or my favorite: sideways.
Poor Marketing Efforts
Not every home is suitable for an open house, and open houses are a small part of any marketing plan, so don't push your agent for an open house. But agents should offer other ways to market than just MLS such as print or radio or video or virtual tours.
Slow to Respond to Requests
When a seller asks for information or a buyer calls about a home, agents need to be available to respond. If an agent is unavailable, an alternate individual should be on call. People expect instant results and don't want to wait for more than an hour or so for a response, much less the next day.
Doesn't Listen to the Seller
The world doesn't revolve around the listing agent, it revolves around the client. If you think an agent is not listening to you, ask the agent to repeat what you just said.
No Comprehension of the Paperwork
More than ever, sellers need to rely on their agents to explain paperwork to them. There are many government regulated disclosures and local disclosures that sellers are required to give to a buyer, not to mention the difficulty of trying to understand lengthy purchase contracts.
Poorly Developed Negotiation Skills
Sellers might have very strong opinions about the price they will accept, but every single fee in the purchase contract can affect a seller's bottom-line profit. The most successful transactions make both parties feel like each has won.
Yelling and screaming and using obscenities might work for the Grammy Awards but it is unacceptable in a real estate professional. Regardless of one's emotions, an agent should always treat everyone with respect.
Puts the Seller's Interests Second to Own
'But what does this mean for me?' is the sentiment agents sometimes express when nothing could be further from reality. The seller's interests should always be first and foremost. With the seller's interest in mind, the other 9 reasons might not ever occur in the first place.