<p>When you haven&#39;t done it before, some of the data items you need in order to budget and plan your marketing activities are quite difficult to come by. Get to know the other agents in your office, listen and ask questions.</p><p>Take everything with a critical eye. Don&#39;t just believe it&#39;s right because a veteran tells you so. Sometimes marginal marketing stuff only works because the agent is already established and popular. Analyze what you hear with a question as to how it would work for a newbie.</p><p>Just <a href="https://www.thebalance.com/becoming-a-successful-real-estate-agent-2866410" data-component="link" data-source="inlineLink" data-type="internalLink" data-ordinal="1">about any successful agent</a> will tell you that your <a href="https://www.thebalance.com/social-redefines-sphere-of-influence-in-real-estate-2867356" data-component="link" data-source="inlineLink" data-type="internalLink" data-ordinal="2">sphere of influence contact list</a> is your most important asset. Find out how to get it off the ground fast.</p><p>It&#39;s not just about how many people are in your contact list that may do a real estate transaction. It&#39;s also about how many people they know and if they could become a source of referral business in the future.</p><p>Knowing what you need to realize in commission revenues in order to pay your business and personal obligations is quite important. Use this spreadsheet approach for a fast detailed expense analysis.</p><p>I can&#39;t tell you how many times I&#39;ve done some kind of financial spreadsheet with some formulas totaling as new data is entered only to be surprised by how fast some numbers grow. I&#39;ll be putting in small monthly business costs or personal expenses, and that cell with the formula in it is jumping up at an alarming rate. Watch the numbers so that you can control the numbers.</p><p>What are you going to do to generate business? How much will it cost and will it be effective? Find out how to construct your <a href="https://www.thebalance.com/plan-real-estate-agent-income-and-expenses-2866534" data-component="link" data-source="inlineLink" data-type="internalLink" data-ordinal="1">marketing plan</a> and budget.</p>Use this spreadsheet plan to analyze the expected commission returns from your marketing and prospect types. Use it to adjust your plan for the best results. Learn what you need to do daily to make it happen.A book with new real estate agent startup information, tips, practices and more.