This is a great book that shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. The case histories presented by the author's clients analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends.
The 22 Immutable Laws of Branding is the definitive text on branding. It will provide you with pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, Starbucks and Heineken. This book tackles one of the most challenging marketing problems today, which is branding on the Internet. You will learn not only how to build a brand, but how to keep it alive when you read this book.
Unleashing the Ideavirus recognizes the importance of new ideas, change and innovation within product or services. It also acknowledges the efficiency of creating a word-of-mouth atmosphere as opposed to the most direct approach of marketing at people through excessive and expensive advertising. This book presents great case studies that will get your branding blood flowing.
This book is about moving beyond traditional "features-and-benefits" marketing. Inside you will find a revolutionary approach to marketing for the branding and formation age. It’s about showing how managers can create holistic experiences for their customers through brands that provide sensory, effective and creative associations, as well as lifestyle marketing and social identity campaigns.
Building Strong Brands will show you how to deal with the fragmentation of markets by building brand identity, creating a brand personality and managing a brand system. It will show you how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives.
Top 5 Marketing Books on Branding
You'll Want These Books in Your Marketing Library
Building a "value-added" brand in today's competitive global marketplace requires the creation of an effective, integrated strategy that involves advertising, marketing, publicity, and research. If that sounds overwhelming, you're not the first to think so. But it's doable if you take time to do your research first and to get a firm grasp on what you're attempting to achieve. It can help you lay out the groundwork to get there.
Here's a list of my top 5 picks for books on branding that you don't want your marketing library to be without. None are super-expensive and all impart practical and often invaluable advice.