10 Best E-commerce Books

E-commerce is a pretty vast discipline. On the one hand, you need to understand the technical details. On the other, you need to grasp the issues that e-commerce business owners face. Then again, you have to understand social media as well as the other paradigms surrounding e-commerce. Here are 10 books that will help you navigate the e-commerce labyrinth.

Likeable Social Media by Dave Kerpen

Social media has become an important marketing and communication medium for e-commerce businesses. If you would like to do more than merely maintain a social presence, find out how you can delight your customers. That is the promise of this book, the complete title of which is Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen.

The Complete E-Commerce Book by Janice Reynolds

There are too many aspects of running an e-commerce business. As a result, the promise of one book that will help you develop an insight into all those aspects is just too good to overlook. Aptly titled, this book is called The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-Based Business by Janice Reynolds. If you are in the market for just one book, as opposed to an entire suite of e-commerce books, this is the one you should consider buying.

Content Rules by Ann Handley and C. C. Chapman

SEO has turned unreliable. Pay per click is rapidly becoming unaffordable. In this scenario, what is the expense-conscious e-commerce business owner to do? A reasonable response to that question is content marketing. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C. C. Chapman explains the ins and outs of content marketing.​

Groundswell: Winning in a World Transformed by Charlene Li and Josh Bernoff

As you can already guess, I am quite impressed with books that help the e-commerce business owner with social media. Here is one more that I think can help a lot. The complete title is Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff.

The Ultimate Guide To Marketing Your Business With Pinterest! by Gabriela Taylor

Now that everyone has a Facebook page and a Twitter handle, what does the cutting-edge e-commerce professional do? There is no unequivocal answer, but I think that you need to cast your attention to Pinterest. This elegant social platform has captured the imagination of the visually inclined and can be a great tool for e-commerce marketing.

By Invitation Only by Alexis Maybank and Alexandra Wilkis Wilson

Unlike the other books that I am recommending here, this one is a first person account of an e-commerce business owner. There is special magic in reading about someone's experiences as opposed to mere concepts. If you have been in e-commerce for some time now, you will empathize with many of the experiences narrated in this book.

E-Business and E-Commerce Management (5th Edition) by Dave Chaffey

If you are looking for something like an encyclopedia of e-commerce, this is the one that you want to go in for. It is tough to read, but once you are done you will really feel like you learned a lot. The complete title of the book is E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition) by Dave Chaffey

E-Commerce 2012 by Kenneth Laudon and Carol Guercio Traver

Plain and simple, if you are looking for a book that would work for a university-level program in e-commerce, this is what you are looking for. More

Effortless E-Commerce With PHP and MySQL by Larry Ullman

This book is not for the technologically challenged for sure. This is a book for those who would like to program their own e-commerce website or make deep modifications to the source code of their existing shopping cart. More

Design and Launch an Ecommerce Business in a Week by Jason Rich

Given its promise of helping you launch an e-commerce business in a week, I think that the author has done a reasonable job of covering all the bases, albeit superficially. You might be interested in knowing that I had once authored an article about starting an e-commerce business in a day. More