The Top 6 Things Every New Investor Should Know

Man and woman taking reviewing new investments
••• Jose Luis Pelaez Inc / Getty Images

Starting on your path to successful investing might seem overwhelming, but there's no need to worry. Millions of people have traveled the same road as they navigated booms and busts, war and peace, major life events, and every twist and turn life can throw at you. With patience, discipline, and calm temperament, you too can weather the storm and come out on top.

Here are a few things to keep in mind as you take your first steps toward investing and financial success.

Take Advantage of the Power of Compounding

You've probably heard this a million times, but it's important that you truly internalize it in a way that changes your behavior and reorders your priorities. You will end up far richer if you begin investing early. It's all due to compound interest, and the outcome differentials are staggering.

For example, an 18-year-old who jumps straight into the workforce and saves $5,000 a year in a tax shelter such as a Roth IRA, earning long-term average rates of return, would end up retiring with $4,359,874. For a 38-year-old to achieve the same thing, they would need to save more than $36,000 per year. A college grad could end up with $4,426,000 by saving $111 per paycheck throughout their lifetime. It all boils down to using the time value of money. 

Tailor Your Portfolio to Your Unique Life Circumstances, Objectives, Risk Tolerance, and Goals

People tend to get emotionally involved in their investment holdings—sometimes even worshiping a specific legal structure, methodology, or company. They lose their objectivity and forget the adage, "If it looks too good to be true, it probably is."

Be wary if you come across an offering positioned as:

  • "The only stock you'll ever need to buy"
  • "Buy these three index funds and ignore everything else"
  • "International stocks are always better than domestic stocks"

You have a job to do as the "manager" of your investment portfolio. That job depends on various factors, including your personal goals, risk tolerance level, objectives, resources, temperament, psychology profile, tax bracket, willingness to commit time, and even prejudices. Ultimately, your portfolio should take on the imprint of your personality and unique situation in life.

Investing personas are as varied as the individual investor. For example, a wealthy, former private banker capable of reading an income statement and balance sheet may want to collect a six-figure passive income from dividends, interest, and rents resulting from lovingly putting together a collection of blue-chip stocks, gilt-edged bonds, and trophy commercial buildings. In comparison, a young worker may want to buy the cheapest, most diversified, most tax-efficient collection of stocks through a low-cost index fund in their 401(k). A widow leary of the stock market gyrations may want to acquire a portfolio of cash-generating rental houses with surplus funds parked in certificates of deposit. 

None of these options are wrong or better than the others. The question is whether the portfolio, methodology, and holding structure are optimal for whatever goal you are attempting to achieve.

Prepare to Experience Drops in the Market Value of Your Portfolio Over an Ordinary Investment Lifetime

Asset prices are constantly fluctuating. Sometimes, these fluctuations are irrational—such as market turmoil from Holland's tulip bulbs. Sometimes, these fluctuations are caused by macroeconomic events.

For example, you might see a mass markdown of securities due to large investment banks' hurtling toward bankruptcy. The large banks need to liquidate everything they can as quickly as possible to raise cash, even if they know the assets are dirt cheap. Real estate prices also fluctuate, with prices collapsing then recovering.

As long as the portfolio you've built is constructed intelligently, the underlying holdings are backed by real earning power, and assets were acquired at reasonable prices. You will be fine in the end.

Consider the stock market between April 1973 and October 1974. The Dow Jones Industrial Average fell 34.6% between August 1987 and December 1987. It dropped 34.4% from March 2000 to October 2002, then rose 94.4% by October 2007. Between then and March 2009 the resulting decline in equity prices was a heart-pounding 53.8%.

If you are a long-term investor with a reasonable life expectancy, you will experience these drops more than once. You may watch your $500,000 portfolio decline to $250,000—even if it is filled with the safest, most diversified stocks and bonds available. A lot of mistakes are made—and money lost—by attempting to avoid the inevitable.

Pay a Qualified Advisor to Work With You to Manage Your Financial Affairs

Before the rise of behavioral economics, it was generally assumed that most people were rational when making financial decisions. Studies produced by the academic, economic, and investment sectors over the past decades demonstrated how catastrophically wrong this assumption turned out to be in terms of real-world outcomes for investors.

Tragically, unless a person has the knowledge, experience, interest, and temperament to ignore the market's inherent fluctuations, they tend to do extraordinarily foolish things. These mistakes include "chasing performance" by throwing money into assets that have recently increased in price. Another example is selling otherwise high-quality holdings at rock-bottom prices during economic distress by selling well-run, financially sound banks when they dropped 80% during a period before recovering in subsequent years.

Conversely, investors who paid an advisor reasonable fees—so that someone else was doing the work for them—including holding their hands and being the face of "professionalism"—experienced far better real-world outcomes, despite having to pay more.

In other words, classic economics had it wrong—including some of the high-priests of low-cost investing, such as economist John Bogle who founded Vanguard. It turns out that an investor's return was not the result of gross returns minus costs with financial advisors and registered investment advisors extracting value. Instead, advisors earned their fees—often in spades. A typical investor could end up with much higher returns because the advisor held their hand and changed their behavior. Human irrationality meant that the theoretical perfect was, in fact, detrimental.

Why Vanguard Makes Sense

To their credit, Bogle's enterprise, Vanguard, has recently consented to this reality, albeit quietly in a way that has gone virtually unnoticed. The well-known, low-cost asset management company managed about $1.6 trillion in active assets as of March 2021. It offers about 70 actively managed funds under its supervision and over 100 passive index funds.

The latter is famous for charging between 0.05% and 0.1% annual expense ratios. Some of them have their problems—which are not Vanguard's fault—such as quiet methodology changes that would make past performance impossible to replicate and potentially painful embedded capital gains. Overall, they are among the best in the industry. In theory, it should be easy for a person willing to deal with the trade-offs to regularly buy it and stay the course for an entire career until retirement approached.

Seeing how incapable investors were at "staying the course," Vanguard has launched its advisory service that will manage the client's portfolio of Vanguard funds in exchange for an additional 0.30% per annum on top of the underlying fund expenses. That means, depending on the specific underlying fund selected, the effective fees on all levels might amount to anywhere between 0.35% and 1.26%. Trust fund accounts are slightly different, with the effective fees on a $500,000 trust amounting to somewhere around 1.57% per annum.

According to Vanguard's publications, the firm estimates this could lead to as much as a 3% per annum increase in the actual real-world compounding rate enjoyed by the investor, with half of that stemming from the benefit of having someone serve as an emotional coach during economic, political, and financial maelstroms.

That is a staggering amount of extra wealth over 10, 25, or 50+ years. This wealth is despite the theoretically higher fees that "took" hundreds of thousands of dollars in lost compounding (i.e., the mythical wealth that never would have materialized due to operator error).

Employ Tax and Asset Protection Strategies

It is entirely possible for the same investor—with identical saving, spending habits, and portfolios of stocks, bonds, mutual funds, real estate, and other securities—to end up with wildly different amounts of accumulated wealth depending upon how they structured the holdings.

From simple techniques—like asset placement and using Traditional or Roth IRAs—to more advanced concepts—like using a family limited partnership to reduce gift taxes—it is worthwhile to ensure you understand the rules, regulations, and laws, and use them to your maximum benefit.

For example, if you are experiencing extreme financial stress, it may be a terrible mistake to pay bills with your retirement plan. Depending on the type of account you have, you may be entitled to unlimited bankruptcy protection of the assets within its protective confines. Consulting with a bankruptcy attorney should be your first course of action. An attorney might counsel you to declare bankruptcy and start over. You might end up walking out of the courthouse with most, or all, of your retirement plan assets intact, compounding interest for you as it pumps out dividends, interest, and rents.

Know the 3 Approaches to Acquire Assets

There are only three approaches an investor can take to acquire assets. These include:

Systematic Purchases

Systematic purchase is when you regularly buy or sell a collection of assets over time regardless of valuation, hoping that time will balance the good and bad times. This person is the "Defensive Investor"—in Benjamin Graham's words—and it made many people wealthy. This approach is for individuals who don't want to think about their portfolio. Instead, they let diversification, low-cost, long-term passive ownership, and time do all the work.


Valuation investing is buying or selling based on price, relative to the conservatively estimated intrinsic value of a firm. This strategy requires significant knowledge of everything from business and accounting to finance and economics. It basically requires you to evaluate assets as if you were a private buyer.

Many people have also grown wealthy this way. This person is who Graham terms the "Enterprising Investor." They want to control risk, enjoy a margin of safety, and know that there is a substance—real earnings and assets sufficient relative to the price paid—for each position in their portfolio.

This strategy is for the investor who wants to fall asleep at night without worrying if the country will experience another 1929-1933 or 1973-1974 market crash. Actually, the entire financial system rests on this method, because prices can only deviate from underlying reality for so long. Almost all high-profile investors who have good long-term records fall into this camp, including those who have become spokesmen for the first approach. This list includes Vanguard founder John Bogle. He quietly liquidated a massive percentage of his equity holdings during the dot-com boom, because the earnings yields on the underlying stocks had become pathetic relative to the yield available on Treasury bonds at the time.

Market Timing

Finally, the market timing investor, who buys or sells based on what they think the stock market or economy is going to do in the foreseeable future. Market timing is a form of speculation. A few people have gotten rich off of it, but it's not sustainable. The foreseeable future is unseeable because it is the future.

If you are a layperson, stick to the first method. If you become an expert, stick to the second method. Even though it sells well, anyone with common sense should avoid the third method.