The Ultimate Guide to LinkedIn

What You Need to Know to get the Most out of LinkedIn

LinkedIn is a professional social network ideal for finding a job or freelance work, promoting a home business, or connecting with joint venture partners. Nearly 50% of LinkedIn users are the final decision makers for their companies. Plus, LinkedIn's popularity has grown to the point where it is now the largest network in the world for business professionals.

If you are a freelancer, have a home business that caters to other businesses (B2B), or have a business in which networking for partners and/or clients is important, you should have a profile on LinkedIn. If you're not there, or haven't maximized all the great features of LinkedIn, this guide will help. The LinkedIn Guide is intended for users at all levels, from dummies to pros. In short, there's something for everyone.

What Is LinkedIn?

person holding smartphone with LinkedIn logo
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Get an overview of LinkedIn including what it is and how LinkedIn fits into the overall picture of social networking sites and online marketing. Read more. More

How Does LinkedIn Work?

LinkedIn is sort of the professional person’s “Six Degrees of Separation,” in which you can connect with people you don't know through the people you do know.  Read more. More

How to Create a LinkedIn Login

Like most social networks, you need to create an account before you can start connecting with others and posting content. Here are step-by-step instructions to do just that. Please note, that on occasion, social networks change how their sites looks, however, the information required to create a LinkedIn account (i.e. name, profession, etc), won't change. Read more. More

How to Create a Great LinkedIn Profile

Whether you use LinkedIn to network for your home business or to look for freelance work, your LinkedIn profile is the key to attracting business and partners. Once you've established a LinkedIn login (set up an account) and have a basic understanding of LinkedIn, you'll next create your profile. Read more. More

Controlling What's Public on Your LinkedIn Profile

One benefit to LinkedIn is being able to control what others see on your public profile. LinkedIn makes controlling and protecting your privacy relatively simple compared to other networks, such as Facebook. While those who become part of your LinkedIn network will be able to see your complete LinkedIn profile, you have considerable control over what portions of your profile are displayed to the public. Read more More

How to Create a Custom URL for Your LinkedIn Profile

Your LinkedIn profile cannot only be used to promote your business online, but you can include your profile link on your business cards and other marketing tools. To make it easy for others to get to your profile, you can create a custom URL for your profile that includes your name, business name and/or keywords which increases the chances of being found on LinkedIn and Google searches. Read more. More

How to Create a LinkedIn Badge

Just like you include your other social media buttons on your website, you can create a LinkedIn badge that will take visitors to your LinkedIn public profile when clicked. Along with including on your website, you can include the badge on your blo and in your email signature file. Here's how to create a LinkedIn badge...Read more More

How to Use LinkedIn to Find Work at Home

LinkedIn can help you find opportunities to work from home, whether that's freelance and contract work, or a telecommuting job. Here's how to use LinkedIn to find a job, Read more. More

How to Use LinkedIn to Promote Your Business

It's easy to see why LinkedIn is considered the world's largest audience of influential, affluent professionals in one place. Like other forms of Internet marketing, marketing a small or home business on LinkedIn is relatively inexpensive and especially when you consider the potential return if you make quality connections and treat your network well. If that's the market you are trying to reach, you need to get in the game. Here's how. Read more. More

Maximize LinkedIn to Build Your Home Business

When learning something new, the first steps involve getting your feet wet before diving in. Once you have a profile, started building your network of connections, and played around with some of the features, it's time dig in to all the LinkedIn has to offer. Here are 6 tips to insure you're using LinkedIn to achieve top results.Read more. More

Don't miss all the possibilities LinkedIn Offers Your Business

Many people are overwhelmed by social media and for good reason. It's time consuming and often leads to information overload. However, if you're in business, LinkedIn is a must-be place to connect with potential partners, prospects and others who can help you build your business. Updated April 2016 Leslie Truex