The Market Research Behind Hollywood Movies

Film Analysis Through Sound Market Research and Smart Data Algorithms

Can New Market Research Algorithms Predict Audience Response to Films?. Getty Images | NickWhite | Photodisc

Decision makers in Hollywood have been searching for non-conventional market research that will lead to better outcomes in the movie marketplace.  Creative and financial entertainment content is being analyzed through the use of smart data algorithms and sound market research.  A considerable amount of money is allocated to the search for improved film industry research products. 

The production services resource NY411 of Variety Media explains the pivotal role that is played by enterprises that provide promotion services:

"Ad Agencies and Production Companies contains the best resources to get your production funded and buzzing. Advertising agencies, public relations firms and trailer and promo production companies will ensure your production is well talked about and well known by the time it’s released. Television, motion picture, animation and music video production companies will see that your production is fully realized."

Key players in the movie and TV market research sector include: 

    "We want to evolve our products. We want to evolve the way we talk to moviegoers with this goal in mind: is this a movie that will be well received, and at the script stage – should it be financed?"

    MPG abruptly closed its doors due to Bruzzesse's decision, leaving $3 million in losses and considerable trail of debt behind it.

     MPG’s coveted asset has been their industry data, but the new firm C4

    "...will be able to adapt to how Hollywood is rapidly being transformed in the era of new media."

    Michael Benaroya and D. Todd Shepherd, principal from Miscellaneous Entertainment, maintain that C4 doesn’t need MPG’s data as other sources can make the data available.

    “We are interested in potentially making a deal to have access to that data from MPG but that data is historic and losing value by the minute.  We are prepared to move forward with or without that data.” ~ Michael Benaroya (Benaroya Pictures).

      Because the market research industry is getting so much more robust, the data obtained and analyzed has become more valuable.  Keep an eye on movie market research as it continues to evolve with technology and consumer media use. 

      Sources:  

      McNary, D. (2014, August 6).  Hollywood market research firm C4 finalizes launch. Variety. 

      Wallenstien, A. (2014, June 24). Vincent Bruzzese exits to form new venture with backing from Benaroya Pictures, Miscellaneous Entertainment. Variety.