The Bone Broth Trend - Fad or Here To Stay?

Some People Are Making a Killing On Bones

Pacific Foods bone broth product line
Pacific Foods Single Serve Bone Broth. Pacific Foods of Oregon, Inc.

You can thank the cavemen for the sudden interest in bone broth. Or modern day fans of the Paleo diet anyway.

Yet as the plant-based protein trend grows, for meat eaters, sipping broth—bone broth enhanced with spices and natural flavors—may be the ultimate health food. Satisfying, nutritious, low calorie, high protein. Needless to say, people have experimented with achieving similar nutritional profiles in vegetarian broths.

What is bone broth versus stock versus soup, anyway? Preservation expert Sean Timberlake explains: "If you use bones, you're making stock; the bones contribute collagen which breaks down to gelatin. Broth tends to be made from meat (or vegetables); it's thinner but often more flavorful."

For bone broth, chefs often roast then boil the bones to release the nutrients.

Why Bone Broth Makes For Good Business

Through history, bone broth has been a staple for road-weary travelers to reinvigorate. Like many artisanal foods we are reviving, this food offers a bunch of benefits not only for the consumer for the purveyor:

  1. Bone broth is high protein and nutritious. Some to call bone broth the "new" match or kombucha. Joint relief, skin health, reduced inflammation are just a few reported benefits of what seems to be a miracle food.
  2. Trendy means high margin. Bone broth first came to my attention when a friend spent more than $100 on a few jars of bone broth from a local, sustainable butcher. This broth has become a must have for some pregnant women wanting extra nutrition and perhaps relief from irritable bowel syndrome. There's a reason we can now find this golden broth from D.C. to the San Francisco Bay Area.
  1. Bone broth makes use of a byproduct, reducing food waste. Whether you're a product manufacturer or a restaurant striving to reduce food waste—a major food system imperative—look to examples like Brody in New York.

Pacific Foods Gets Into Bone Broth 

What Brodo dubs "the world's first comfort food" is a no-brainer for butchers, soup makers, restaurants and home chefs cooking with poultry and meats...bison even.

Pacific Foods of Oregon now offers a range of meat broths, stocks and bone broths in their familiar shelf-stable aseptic Tetra Pak boxes.

Ben Hummel, Brand Manager at Pacific Foods, explains the happy synergy of this product line: “In an effort to make our broths, particularly our bone broths, as nutritious and flavorful as possible we simmer a lot of bones in each batch. The meat doesn’t go to waste, though. We use chicken in our Organic Cream of Chicken Condensed Soup, as well as five hearty chicken soup varieties, and the turkey goes into our Organic Turkey Gravy.”

The key to bone broth product success is the overall recipe. Some Pacific Foods varieties blend in lemongrass, ginger and other flavors aligned with the growing ethnic food trend. These flavors also offset mask the marrow flavor that some eaters (like me!) may find a tad distasteful.

Each serving of the company's broth packs in a whopping 9 grams of protein and is free of many  allergens and ingredients many eaters try to avoid these days such as fat, gluten, and high salt.

While the packaging cannot be microwaved, the single-serve broth packs offer office workers,  singles, and seniors living independently a nutritious quick meal or soup base.

Great For Grass-Fed Beef Ranchers Too

Double Check Ranch sells grass fed beef at the Phoenix, AZ farmers market. Seller Jamie Balesteri says the ranch's bones are very popular at $4-5 per pound. A nutrition science expert, Jamie encourages broth makers to combine broth bones (traditionally vertebrae) with smaller marrow bones and collagen-rich knuckle bones to maximize flavor and nutrients.

Bone broth clearly makes an ideal product line extension for a company already working with meats and poultry. And it is worthy, and profitable, idea for food entrepreneurs passionate about turning food waste into healthful, paleo food.