The Best Books on Crowdfunding

The Crowdfunding Books That Belong on Your Bookshelf

Looking to learn more about crowdfunding? Interested in learning how to structure a crowdfunding campaign or how to get backers to donate/invest money in your campaign? Of course, you are (that's why you're here!).

There are a few high-quality books on the market that entrepreneurs and investors both can find value in reading. This is a list of some of the best crowdfunding books out there. While books have the advantage of being more in-depth than many blogs, it's also important to stay up to date by regularly reading content from the top crowdfunding sites and top crowdfunding blogs.

1
The Crowdfunding Bible: How to Raise Money for Any Project

Asian woman reading book in library
Sam Bloomberg-Rissman/Blend Images/Getty Images

This book, written in 2012, was one of the first authoritative texts on the whole crowdfunding process. The 90-page Kindle version is easy to read and detailed with many examples. The book contains advice on crowdfunding in both US and foreign markets and uses real examples to demonstrate what top crowdfunding campaigns have done in regards to PR strategy, pitches, and social media.

Pros:

  • Numerous examples
  • Good for beginners
  • Short and concise

Cons:

  • Dated and may not be as relevant as it could be
  • Readers may find the book repetitive
  • "Bible" term a bit aggressive -- better read as an overview of the crowdfunding process
  • Typos, spelling mistakes
Buy from Amazon

2
Crowdfunding: The Next Big Thing

Crowdfunding: The Winning Formula
Image via Amazon

This book is authored by Gary Spirer who has an MBA in finance from Columbia University and whose career included roles as an investment banker, investor, and entrepreneur who has transacted over half a billion dollars of real estate development and syndication.

This book describes 7 steps any business or entrepreneur in search of funding can use to find success via crowdfunding. Kickstarter and Indiegogo aren't the only ways to crowdfunding -- This book explores crowdfunding equity and debt, as well.

Pros:

  • Can be read by novices and more intermediate readers with a familiarity with crowdfunding
  • Draws comparisons to successful offline fundraising models
  • Successful crowdfunders must be jacks of all trades -- Part scientist, part creative designer, part artist/writer.
  • Practical applications: The author speaks on marketing/getting traffic, building a quality list and increasing conversions

Cons:

  • Readers suggest that the book could be better organized
Buy from Amazon

3
The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media

The Crowdfunding Revolution
Image via Amazon

This book, written by both an entrepreneur and a PhD student who's studied crowdfunding extensively, reads more professionally than some of the other books in the crowdfunding genre. Both entrepreneurs and investors alike will find value reading this book as crowdfunding is examined as a movement with roots in crowdsourcing. The authors also give a glimpse into what they believe will be the future of crowdfunding.

Pros:

  • Well researched and supported with real-life data
  • Some readers have rated it the best book on crowdfunding to date
  • Addresses crowdfunding both from the perspective of the entrepreneur looking to fund his/her ideas and the investor/backer looking to invest in some best ideas/technologies/teams
  • Explores the historical roots of crowdfunding in the context of general fundraising trends and forecasts a vision for the future

Cons:

  • Other readers feel that the book was too long and the important material could have been condensed into fewer pages
Buy from Amazon

4
Crowdfunding: A Guide to Raising Capital on the Internet

Crowdfunding: a Guide to Raising Capital on the Internet
Image via Amazon

This book was compiled and edited by Steve Dresner, founder of Dealflow Media and an old pro in the world of raising money for private companies. Via contributed chapters for subject matter experts, this book, part of the Bloomberg Financial Series of books, outlines exactly how to raise capital on the internet via different crowdfunding models, it's a valuable resource for both entrepreneurs and investors migrating to crowdfunding.

Pros:

  • In true democratic fashion, this book's content was crowdsourced from some of the most experienced and intelligent thinkers on crowdfunding today
  • More serious consideration of crowdfunding and goes into considerable detail on some of the subjects it covers
  • Explores various topics on crowdfunding -- of course, it addresses the how-to's of crowdfunding but it also gets into the legal and regulatory frameworks that are making some of these changes in the financial markets possible

Cons:

  • The serious treatment of the subject matter by guest contributors may be too much detail for some readers looking for a more general discussion of crowdfunding
  • Given the different authors of various chapters, may not read as smoothly and contains different voices

Disclaimer: my business partner and I contributed a chapter on equity crowdfunding to this book. Buy from Amazon