How to Use Target's Price Match Policy

Target is considered a pacesetter in saving shoppers money with its policy of aggressively matching the prices of its local and online competitors. Unlike a lot of retailers that stop matching prices once the Christmas holiday season is over, Target continues to do it all year long. Here's what you need to know about Target's Price Match policy.

Target's Price Match Policy

If you are buying a qualifying item and find it for less at a local competitor or one of the several online stores with which Target matches prices, or if you find an item for less in Target's or a competitor's weekly ad, Target will match the price within 14 days of your purchase.

A local retail competitor for store purchases includes retail stores located in the same market area (within a 25-mile radius) of your local Target store. When shopping at your local Target, you can check with Guest Services to see which retail stores qualify as competitors. Online competitors include major retailers such as,, and many others.

Target will match prices for in-store purchases and in-store prices for purchases. However, it will not match in-store prices from other Target stores. In addition, the company does not price-match if Target,, or a local qualifying competitor is out of stock on an item. Target also reserves the right to limit the amount of price-matched items that you can purchase.

How Do You Apply for the Price Match?

The item must be in stock at the time of the price match and be the identical product, brand name, size, weight, color, quantity, and model number.

If it meets the criteria, then bring the proof of the lower price to Guest Services at your local Target. The proof can be a weekly advertisement from a local Target competitor (bring the entire printed advertisement) or a printout of the web page that shows the item and price. You can also use your mobile phone to show the web page with the online price displayed.

A Target employee will verify the price, check to see if the item is in stock at the competitor's store, and then make the adjustment. For purchases, call Guest Services at 1-800-591-3869.

Exclusions and Stipulations

Target has a liberal price-match policy. However, as with all retail stores, there are some exceptions and requirements.

Target will not price-match clearance, closeouts, liquidation sales, damaged, used, open packages, refurbished, pre-owned, or rent/lease-to-own items, storewide or unspecific offers, non-branded items, or prices that only display on a website after shoppers log in.

Target stores located in Alaska and Hawaii are excluded from price-matching online competitors. Target also does not match prices on "Marketplace" items or from third-party sellers.

Limited-time or quantity offers, daily deals, coupon offers, credit card offers, gift card offers, financing, service offers, bundled offers, sales tax promotions, free items, rebates, or mail-in offers do not qualify for price matching.

An example of a limited-time offer: This Weekend Only! All-Clad Cookware, 50% off!

An example of quantity offers: Buy Five Socks for $1 each (Reg. $4 each).

An example of daily deals or coupon offers: $10 Off Your Total Purchase With Coupon Code: Today's Deal.

An example of a service offer: $200 off an HP computer when you sign up for Best Buy's Geek Squad computer installation service.

Credit card offers, gift card offers, and financing: Generally, these are money-saving offers that take effect when you pay with one of these methods, or when you finance it through the company offering the discount.

More Exclusions

You can't combine Cartwheel offers, Target Gift Card offers, and Target coupons with price-matched items. The store will apply manufacturers' coupons will be applied after a price match is made. In addition, items containing alcohol are subject to state-by-state regulations.

Contract mobile phone plans or devices, Optical, Target Portrait Studio, Clinic and Pharmacy purchases, or game reservations do not qualify for price-matching.

Thanksgiving Weekend

Due to all of the Thanksgiving Day sales events, Black Friday doorbuster deals, and Midnight Madness sales that go on during the weekend after Thanksgiving, matching prices and price adjustments are not allowed from Thanksgiving Day through the Monday after Thanksgiving, whether offered by Target or a competitor.

Target's policies are subject to change. Please visit the Target Price Match webpage for any additional updates and changes.