How to Use Target's Price Match Policy

Target Puppy
Target Corp.

Target is considered a pacesetter with its aggressive price matching policy of local and online competitors. Unlike a lot of retailers that stop matching prices after the holidays are over, Target continues to do it all year long. Daily, alert shoppers are using price matching as a way to save more on their purchases. Below you will find Target's Price Match policy, the exclusions, stipulations, and examples of how to go about getting an item price matched at Target stores.

Target's Price Match Policy

If you buy a qualifying item, or you are thinking about it and find it for less at a local competitor, one of the several online stores with which Target matches prices, or if you find it for less in Target's or a competitor's weekly ad, Target will match the price within 14 days of your purchase.  Below is the list of Target's online competitors. It includes major retailers such as,,,, and much more. For the list of Target's local competitors, visit Guest Services at your local Target stores.

Target will match prices for in-store purchases and in-store prices for purchases. In-store price matches from other Target stores are excluded. Target does not price match if Target,, or a local qualifying competitor is out of stock on an item. Target also reserves the right to limit the amount of price matched items that can be purchased.

How Do You Apply for the Price Match?

Bring the proof of the lower price to Guest Services at your local Target. The proof can be a weekly advertisement from a local Target competitor, a printout of the webpage that shows the item and price, or the webpage available on your phone. A Target employee will verify the price and then make the adjustment.

For purchases, call Guest Services at 1-800-591-3869.

Exclusions and Stipulations

Target has a liberal price match policy, however, as with all retail stores, there are some exceptions and requirements.

Target will not price match clearance, closeouts, liquidation sales, damaged, used, open packages, refurbished, pre-owned, or rent/lease to own items, storewide or unspecific offers, non-branded items, or prices that only display on a website after shoppers log in.

Target stores located in Alaska and Hawaii are excluded from price matching online competitors. Target also does not match prices on "Marketplace" items or from third-party sellers.

Limited time or quantity offers, daily deals, coupon offers, credit card offers, gift card offers, financing, service offers, bundled offers, sales tax promotions, free items, rebates, or mail-in offers do not qualify for price matching.

  • An example of a limited time offer: "This Weekend Only! All-Clad Cookware, 50% off!
  • An example of quantity offers: Buy Five Socks for $1 each (Reg. $4 each)
  • An example of daily deals or coupon offers: $10 Off Your Total Purchase With Coupon Code: Today's Deal
  • An example of Credit Card Offers, Gift Card Offers, Financing, and Service Offers: Generally, these are money-saving offers that take effect when you pay with one of these methods, or when you finance it through the company offering the discount. A service offer is when you get a discount after agreeing to a service, for example, $200 off an HP Computer when you sign up for Best Buys Geek computer installation service.

    More Exclusions

    Cartwheel offers, Target Gift Card offers and Target coupons will not be combined with items that have been priced match. Manufacturer coupons will be applied after a price match is made.  Items containing alcohol are subject to state-by-state regulations.

    Contract mobile phone plans or devices, Optical, Target Portrait Studio, Clinic and Pharmacy purchases, and offers and product services or game reservations, do not qualify for price matching.

    Thanksgiving Weekend

    Due to all of the Thanksgiving Day sales events, Black Friday door buster deals, and Midnight Madness sales that go on during the weekend after Thanksgiving, matching prices and price adjustments are not allowed from Thanksgiving Day through the Monday after Thanksgiving, whether offered by Target or a competitor.

    Online Stores Target Price Matches




    The policies listed above are subject to change. Please visit the Target Price Match webpage for any  additional updates and changes.