Super Bowl 50 Advertising Preview

1
TurboTax – Someone Else

TurboTax – Someone Else
TurboTax – Someone Else. YouTube

James Lipton (you know him best for his work on Inside The Actor’s Studio) delivers a delightfully naïve performance in a format we all know well – the “awkward moment” meeting. James even delivers a little jingle for the execs - “TurboTax. It’s for free and those are the facts” – while they stumble to tell him he’s out.

See the ad here.

2
Intuit Business – Death Wish Coffee

Intuit Business – Death Wish Coffee
Intuit Business – Death Wish Coffee. YouTube

Not a new idea (1st Bank did it a while back on billboards) but it’s a nice way to spend your many millions of Super Bowl dollars. In this case, Intuit held a contest called “Small Business, Big Game” and it came down to three finalists. The winner, Death Wish Coffee, had their spot turned into an epic piece for the Super Bowl. Intuit gets a few seconds of glory at the end.

See the ad here.

3
Hyundai – Ryanville

Hyundai – Ryanville
Hyundai – Ryanville. YouTube

Perfect timing for Ryan Reynolds, whose Deadpool movie comes out a few days after Super Bowl Sunday. The premise is simple enough – the girls in the car are distracted by a town filled with Ryan Reynolds clones. When they almost hit him, the benefits of auto-braking come into play. A smart way to talk about the benefit, but it does feel a little dry. We all know Reynolds has killer comic delivery.

See the ad here.

4
Jack In The Box – Declaration of Delicious

Jack In The Box – Declaration of Delicious
Jack In The Box – Declaration of Delicious. YouTube

The iconic Jack In The Box front man, Jack, brings boxes and boxes and boxes odf deliciousness to America in this patriotic spot. “Devoted to forming a more perfect union between 100% beef, cheese, and mouth.” It’s all to push the latest offering from the fast food giant, the all-new Double Jack.

See the ad here.

5
Avocados From Mexico - #AvosInSpace

Avocados From Mexico - #AvosInSpace
Avocados From Mexico - #AvosInSpace. YouTube

“In a galaxy not so far from here, a group of aliens tour the Museum of Earthly Wonders to see all the unique stuff the little blue planet has to offer.” Well, that’s how the promotional copy for this spot touts it. Perhaps the funniest part of the spot is when they walk past Scott Baio, a historic figure for absolutely no reason. It all seems a little disjointed though; like the creative team had the idea long before they knew who the client was. But, it’s well executed and memorable.

See the ad here.

6
Snickers – Marilyn

Snickers – Marilyn
Snickers – Marilyn. YouTube

Seriously Snickers, isn’t this idea getting a little long in the tooth? It was funny a few years ago, but the joke is wearing thin. This time, it’s Willem DaFoe who is the butt of the joke. Apparently, he’s known to be “cranky.” Really? News to me. To add a little extra pop at the end, footage of Marilyn Monroe is used. It’s just another “meh” execution on a campaign that had real teeth once.

See the ad here.

7
Taco Bell – Top Secret

Taco Bell – Top Secret
Taco Bell – Top Secret. YouTube

To quote the movie Seven, “What’s in the box?!” That’s the strategy behind the Taco Bell series of commercials, which all lead to a website where you can actually pre-order the mysterious new Taco Bell menu item. One of the commercials features “alien expert” Giorgio A. Tsoukalos, as he tries to figure out what it is. Intriguing, and the digital tie-in is a smart move. “You don’t know what it is, but you already want to eat it” is how the spot ends. How prophetic.

See the ad here.

8
Mountain Dew Kickstart - #PuppyMonkeyBaby

Mountain Dew Kickstart - #PuppyMonkeyBaby
Mountain Dew Kickstart - #PuppyMonkeyBaby. YouTube

One word – weird. That’s exactly what was on the minds of the creatives and account managers when they were looking at the direction for this spot. “Make it bizarre, for no real reason! People will eat this up. Hashtag it. Yeah!” Sadly, it will probably work.

See the ad here.

9
Budweiser – The Bud Light Party

Budweiser – The Bud Light Party
Budweiser – The Bud Light Party. YouTube

This actually makes a lot of sense for Bud Light. If you think about it, most politicians are watered-down, tasteless, homogenous things that will do or say anything to be popular. Just like Bud Light. Still, using comics with some real personality, they are definitely trying to appeal to a younger, hipper crowd. Will it work? Doubtful. The crowd they want is drinking craft beer.

See the ad here.

10
T-Mobile – Restricted Bling

T-Mobile – Restricted Bling
T-Mobile – Restricted Bling. YouTube

When you have something so easy to make fun of, like Drake’s dancing in the Hotline Bling video, you should have a killer commercial. Sadly, this one is neutered. Drake is good enough, but the execution falls flat. Perhaps this teaser will become a full-on parody once the big day comes. Right now, it’s just half of an idea.

See the ad here.