Success Profile: Nicole Tate - Media In Action

How Mom Nicole Tate Turned Her Volunteer Hobby Into a Business

Nicole Tate. Nicole Tate

Anyone can shoot video, but not everyone can produce a professional quality video that grabs attention and produces results. That's where Nicole Tate comes in. After 15 years with a Fortune 500 chemical company, she left to start Media In Action to help businesses produce videos that stand out. 

What made you decide to build your home business?

I worked in corporate america for approximately 15 years before I decided to stay home with my young children.

I have always had a lot of energy and wanted to start a business. I began volunteering to do videography and video editing for non-profit organizations. After 3 years of volunteering, I decided to turn it into a profitable business and create jobs in my community. I grew up in Flint, Michigan and when the automotive industry collapsed our community was hit extremely hard. I wanted to bring hope back to my community.

Why did you choose the business you did?

When I was a child, I always had a dream that I was looking at a picture book, but the pictures would not stand still. They continued to move and I could see what happened before and after the image. One day as I was sitting in bed editing video, the scene that I dreamed as a child appeared. I knew at that time that this particular business was my calling and my purpose in life.

How did you get started in your business?

To get started, I began to attend networking events, such as UP Woman in Michigan, Women2Women Expo in Michigan, and Tory Johnson's Spark and Hustle.

How did you get your first client or customer?

I got my first client when I attended UP Women in Michigan. All I had to do was ask. I said that I have been providing free services and it was time that I acquired a paying client. I walked out of the event with my first contract in hand.

How do you market your business?

I market my business mostly on social media and in the networks I have created. I have also joined my local Chamber of Commerce.

What is your biggest challenge to running your home business?

My biggest challenge is facing the laws that are required to hire an "employee". My goal was to enhance the lives of the community by providing employment, but the laws make it very hard for a small business owner to hire employees. I am working with the Chamber of Commerce and another business incubator firm to overcome these obstacles.

Nicole's Story Take Aways:

You never know where your home business idea will come from. Nicole's came from volunteering as a video editor and filled a childhood dream to make stories with moving pictures. It is an example that in today's tech world, you don't necessarily need education in the field if you have good practical experience. From her volunteer work, Nicole had a portfolio she could share with potential clients once she decided to go pro. 

Nicole sought information and support from business and networking conferences, which likely shortened her learning curve and helped her avoid problems many start-ups have.

Finally, Nicole sees her business not only as something to help other companies market, but also to help her community by offering jobs.

It shows that home based business doesn't have to just be about making money. It can also be a way to give to others.