Steak 'n Shake Birthday Club, eClub, Kid Club Customer Loyalty Program

Review of Steak 'n Shake Members Only Freebies, Discounts, Coupons, Deals

© Barbara Farfan for About.com

The Steak 'n Shake Customer Loyalty Program is really three different customer programs in one - an eClub, a Birthday Club, and a Kids Club.  Each club encourages repeat visits and rewards customer loyalty with special members-only freebies, discounts, coupons, and deals.  What follows is a review of the details and benefits of all the Steak 'n Shake customer loyalty programs.  

How the Steak 'n Shake Customer Loyalty eClub Works:

The Steak 'n Shake Customer Loyalty eClub is the umbrella program for all Steak 'n Shake loyal customer clubs.  In order to receive any members-only freebies, discounts, coupons, or deals, Steak 'n Shake customers first need to register for the Steak 'n Shake eClub.

Registration for the Steak 'n Shake eClub is free, and is accomplished by filling out the eClub registration form on the Steak 'n Shake website.  New Steak 'n Shake eClub members will receive special offers, discount coupons, and new product info via email messages.  To add an extra level of customer engagement, new members will be asked to identify their favorite Steak 'n Shake menu items so that they can receive "the latest deals on your favorite foods" delivered to their email.  

How the Steak 'n Shake Customer Loyalty Birthday Club Works:

During the registration process for the Steak 'n Shake Customer Loyalty eClub, new members will be given the opportunity to provide their birth date, as well as a "special anniversary date."  In exchange, Steak 'n Shake promises to "send you a little something extra on those dates to help you celebrate."  

See Also:  All Birthday Club Freebies From the Retail Industry

How the Steak 'n Shake Kids Club Works:

When filling out the Steak 'n Shake Customer Loyalty eClub registration form, new members will be asked if they have children under the age of 18.  If the answer is yes, the new member will be able to provide the name and birth date of each child.

 In exchange for that information, Steak 'n Shake promises to send the kids "special postcards" which will be delivered via regular postal mail, if members provide a physical mailing address.

Review of the Steak 'n Shake Birthday Club, eClub, and Kids Club:

As with all customer loyalty programs offered in the U.S. restaurant industry, the Steak 'n Shake Customer Loyalty Program is focused on keeping customers actively engaged with one of the most valuable brands among all U.S. restaurant chains.

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Headquartered in Texas, the Steak 'n Shake Restaurant chain is one of the largest U.S. restaurant companies, which affords loyalty club members the opportunity to be active repeat customers wherever they travel throughout the U.S.  This gives Steak 'n Shake a way to compete with other major U.S restaurant chains, and the three different customer loyalty programs provide Steak 'n Shake customers with plenty of reasons to choose Steak 'n Shake over other hamburger restaurants and fast food chains.  

Overall, the Steak 'n Shake eClub, Birthday Club, and Kids Club are much the same as the customer loyalty programs offered by other major U.S. restaurant chains, which U.S. diners have come to expect as standard loyalty club offerings.

 The extra loyalty club features that Steak 'n Shake adds which sets it apart is its "anniversary" and "favorite menu item" offers.  This adds a level of personalization that has the potential to create an emotional connection for Steak 'n Shake loyalty club members, which is one of the most powerful outcomes that any retail customer loyalty program could hope to achieve.