Southwest Rapid Rewards® Priority Credit Card Review

If you fly Southwest Airlines frequently, have good credit, and want access to as many perks as you can get, the Southwest Rapid Rewards Priority Credit Card may be your best bet. Note, however, that Southwest Airlines only flies to select destinations in the U.S. (including Hawaii) and to Mexico and the Caribbean, so it’s best for consumers who don’t travel too far from home.

• Frequent flyer perks: Among other things, you’ll receive a $75 annual travel credit each year, four upgraded boarding positions per year, valuable travel insurance benefits, and 7,500 points each year on your cardmember anniversary.
• Qualifying points toward A-List status: If your goal is earning elite status with Southwest, having the Southwest Rapid Rewards Priority Credit Card can help. This card lets you earn tier qualifying points that can help you reach status faster.

• High annual fee: At $149 per year, this card’s annual fee is higher than any other co-branded Southwest consumer credit card. However, if you’re a Southwest regular, you’ll earn that back with the $75 annual travel credit and the 7,500 cardholder anniversary points bonus. 
• Weak ongoing rewards for purchases: Earning 2 points per $1 spent on Southwest and its travel partners, but only 1 point per $1 spent on everything else puts this card at a disadvantage when compared to other travel credit cards. For example, several Chase credit cards let you earn more than 1 point per $1 spent on dining, yet they let you transfer points to Southwest at a 1:1 ratio. 
• Mediocre bonus for new cardholders: It's easy to earn, but it's not a substantial offer when you consider the annual fee. The bonus is weak compared to the value of comparable airline card offers, too.

Once you're approved for the Southwest Rapid Rewards Priority Credit Card, you have the opportunity to earn 40,000 points after you spend $1,000 within three months of opening an account.

The Balance analyzed the value of Rapids Rewards points and found that each is worth 1.49 cents on average when redeemed for airfare, which means the new cardholder bonus is worth about $600 in flights on Southwest Airlines. We like that the bonus should be easy to earn (you only have to spend about $334 per month, on average), but you can get the same offer with either of the other Southwest credit cards (Southwest Rapid Rewards Plus Credit Card and Southwest Rapid Rewards Premier Credit Card), both of which charge lower annual fees.

The Southwest Rapid Rewards Priority Credit Card gives cardholders 2 points per $1 spent on Southwest flights and hotel and rental car partners, along with 1 point per $1 spent on everything else. Hotel partners include Marriott and Hyatt, and rental car partners include Avis and Hertz.

Plus, you can earn 1,500 tier qualifying points toward A-List status for every $10,000 in eligible purchases you make on your card, up to 15,000 qualifying points per year.

The points you earn with this card are unlimited and they’ll never expire. 

The Southwest Rapid Rewards program makes it easy to redeem points for flights since there are unlimited rewards seats with no blackout dates. Points are worth 1.49 cents each when redeemed for flights, according to The Balance’s analysis, although valuations may be even better when Southwest has a sale.  

As a general rule of thumb, you want rewards that are worth at least 1 cent per point; 1.49 cents per point is among the better points values out there.

It’s important to note that Southwest Airlines is mostly a domestic airline. Southwest flies within the continental United States as well as to Hawaii. It also offers international routes to Mexico and Caribbean destinations such as Turks and Caicos, Jamaica, Aruba, and Grand Cayman. 

You can use your points to book international flights on other carriers—a new option from Southwest. If you choose to go this route, flight options aren’t very robust, and you may get less than 1 cent per point in value. 

In addition to redeeming points for flights, you can use your points for gift cards, merchandise, car rentals, and hotels. Points values for these options will vary, and for gift cards and merchandise will often be well short of 1 cent per point.

To see how the Southwest Rapid Rewards® Priority Credit Card’s points stack up, check out our in-depth analysis of what credit card points are worth.

If you sign up for this card, spend at least $1,000 within three months to earn the 40,000 new cardholder bonus. Going forward, the fastest way to earn award flights is to use your card for all your regular purchases to rack up points, but especially for purchases made through Southwest.com since you earn 2 points per $1 spent on airfare, hotels, and rental cars. 

Alternatively, to earn even more points on other kinds of travel as well as at least some of your regular spending, consider pairing this card with the Chase Sapphire Preferred and Chase Sapphire Reserve, which offer more points on all travel purchases as well as dining. Both cards let you transfer points 1:1 to Southwest and other partners.

When it comes time to redeem your points, focus on airfare, where your points are worth 1.49 cents each. No other Rapid Rewards redemption option comes close. Also, keep an eye out for the airline’s frequent sales. When prices go down, so do award fares, and you may be able to snag a great deal if you act fast. 

You will be issued a Visa Signature or Visa Platinum card, based on creditworthiness. There are slight differences in the card benefits offered with each. Whichever card you get, these are the perks the editors of The Balance consider “excellent.”

• Annual travel credit: As a cardholder, you’ll receive a $75 refund each year for flights on Southwest Airlines.
• Anniversary points: Receive 7,500 points on your cardmember anniversary every year.
• Airline companion pass: If you earn 125,000 Rapid Rewards points in a calendar year, you’ll get a companion pass, which allows you to choose one person to fly with you for free for the rest of the year and the following full year. (When your companion comes along, you'll still have to cover that ticket's taxes and fees, however.)
• Insurance coverage for lost or delayed luggage: Get reimbursed for up to $3,000 if your luggage is lost by the carrier, and receive up to $100 per day when your baggage is delayed by more than six hours.
• Travel accident insurance: Receive between $250,000 and $500,000 in travel accident coverage in the event of loss or life or accidental dismemberment when you pay for transportation on a common carrier with your credit card.

• Rental car collision insurance (secondary to your own policy)
• Extended warranties
• Insurance for stolen or damaged purchases 
• Boarding upgrades on up to four flights per year
• Roadside assistance hotline
• Travel and emergency hotline 
• Discounts on in-flight purchases 

Signing up for a co-branded Southwest Credit Card makes you a Chase customer, thus any issues you have with your card will go through the megabank. Fortunately, Chase appears to have solid customer service chops. J.D. Power gave it the fourth spot (out of 11) in its 2019 Credit Card Satisfaction Study, which considered the opinions of 24,000 credit card customers around the U.S. Chase scored 807 out of 1,000 points. The industry average was 806.

Otherwise, expect the usual customer service offered by a big bank—a smartphone app, online account access, and multiple ways to contact a customer service agent. It also provides a free TransUnion VantageScore credit score if you sign up for the bank’s Credit Journey credit monitoring program.

Chase offers industry-standard security including fraud alerts. The Credit Journey program also offers credit monitoring to let you know of changes to your credit report, which can help you spot fraud.

The card’s fees are aligned with industry standards. The annual fee may be a little high for this card’s points earning rate, but it doesn’t charge any foreign transaction fees.