Shop Soon for Holiday Toys, Trade Group Tells Consumers

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Number of th Day 85%

The Balance

That’s the percentage of toys sold in the U.S. that comes from Asia, which is why a toy trade group is advising consumers to avoid pandemic-caused shipping congestion by shopping early to secure their child’s must-have holiday gift—or risk disappointing their kid.

This is not the year to wait for last-minute deals on toys or even for late November’s Black Friday or Cyber Monday, which traditionally are two of the busiest shopping days of the year, The Toy Association trade group said. Pandemic-related disruptions erupted last year at seaports worldwide, including at big ports in Los Angeles and Long Beach, which receive goods from Asia. Shipping issues, exacerbated again recently by labor shortages and outbreaks of the delta variant, are expected to continue well into 2022.

"Get out and buy toys now,” said Ed Desmond, executive vice president of external affairs at The Toy Association, in a statement. "Right now, toy manufacturers are doing everything in their power to ensure a good supply in stores for the holidays, but we just don’t know what’s going to happen down the road as we get closer to Christmas.”

At a press conference last week with Port of Los Angeles Executive Director Gene Seroka highlighting the shipping backlog, Desmond noted, “There may not be the breadth of choice of toys. So there’s no certainty that if your child or the children in America are looking for a particular toy, that it will be around.”

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