Sentry Insurance Company Review

Company Overview

Multi-generation family sitting on sofa in living room. Getty Images/Sam Diephuis

Sentry Insurance is headquartered in Stevens Point, Wisconsin and offers comprehensive coverage for both personal and business insurance needs with local offices throughout the U.S. Sentry is a mutual insurance company, meaning it is owned by its policy holders. It is one of the largest mutual insurance companies in the United States.

The company was founded in 1904 and originally provided insurance to members of the Wisconsin Retail Association.

Over 1 million policy holders are insured through Sentry Insurance. The company works closely with different trade organizations to create personalized insurance plans for each industry. The president and CEO of Sentry Insurance is Peter G. McPartland. Sentry Insurance has assets of over $12 billion and is listed in the Fortune 1000 companies.

Sentry Insurance has an interesting and unique logo. It is the “Minuteman Statue” which is a statue of Captain John Parker, a minuteman who led the first American encounter in the battles of Lexington and Concord against British troops in the American Revolution. The company says this corporate symbol represents its own motto of “strength, protection and vigilance.”

The Sentry Group of Companies includes:

  • Dairyland Insurance Company
  • Dairyland Cycle Insurance
  • Dairyland County Mutual Insurance Company of Texas
  • Sentry Lloyds of Texas
  • Sentry Casualty Company
  • Sentry Select Insurance Company
  • Sentry Equity Services, Inc.
  • Sentry Life Insurance Company
  • Sentry Life Insurance Company of New York
  • Sentry Insurance a Mutual Company
  • Viking Insurance Company of Wisconsin
  • Viking County Mutual Insurance Company
  • Point Insurance Agency, LLC
  • Peak Property and Casualty Insurance Corp.
  • Parker Assurance, Ltd.
  • Parker Stevens Insurance Agency of Massachusetts
  • Parker Stevens Agency, LLC
  • Parker Centennial Assurance Company
  • Parker Services, LLC
  • Patriot General Insurance Company
  • Middlesex Insurance Company


Financial Strength and Customer Service Ratings


Sentry Insurance has received the top financial strength rating from A.M. Best insurance rating organization of “A+” Superior with a financial size category of XV ($2 billion or more). The outlook for the company is listed as stable.

Sentry Insurance has an “A+” rating with the Better Business Bureau although it has not sought BBB accreditation. This rating is based on customer experience ratings. During a three-year period, there were a total of 119 total complaints with the majority of these complaints being in the areas of problems with products or services.


Insurance Products


Through Sentry Insurance, you can receive a quote and buy a policy for the following types of insurance:

Personal Insurance

  • Auto
  • Home
  • Boat
  • RV
  • Motorcycle
  • Personal Umbrella
  • Life and Annuities
  • Equipment Physical Damage

Business Insurance for these industries:

  • Auto Dealerships
  • Automotive Services
  • Metalworking
  • Electronic Component Manufacturing
  • Food Processing
  • Distributors and Retailers
  • Farm Equipment
  • Motorsports Dealerships
  • National Accounts
  • State Workers’ Comp Programs
  • Printing
  • Truck and Tractor Dealerships
  • Transportation
  • Plastics and Rubber Goods

Employee benefits, business life insurance and retirements accounts are also available through Sentry Insurance.

Sentry’s auto policy includes coverage for bodily injury and property damage liability, uninsured/underinsured motorist, comprehensive and collision. Additional insurance options include rental car coverage and pet coverage.

Auto insurance customers receive 24/7 claims services with a number of flexible payment plan options. The windshield deductible is waived for comprehensive if you have the windshield repaired instead of replaced. The company also has a mobile claims app available to auto insurance customers called “SentryInsight.”

Auto Insurance Discounts Available:

  • Preferred Driver
  • Multiple Policy Discount
  • Multiple Vehicle Discount
  • Anti-theft Device Discount
  • Good Student Discount


Pros & Cons



  • Sentry Insurance has the highest financial strength rating available from A.M. Best.
  • Affordable Auto Insurance Rates
  • Attractive Discounts


  • There were a number of customer complaints in the areas of products and services.


Contact Information


To learn more about Sentry Insurance Products, find a local agent or to receive a quote, you may visit the Sentry Insurance website or call 1-800-373-6879.