Selling Strategies for Falling Real Estate Markets

Tried-and-True Tips for Selling Your Home Fast in a Falling Market

Homes decreasing in value (Clipping path)
••• Getty Images/Henrik5000

When real estate prices are falling and more than six months of inventory remains on the market, the market is (take your pick):

  • Slumping
  • Depressed
  • Softening
  • Falling
  • Slowing Down

Whichever term you choose, it doesn't matter. What matters is the fact that people still buy and sell. The market hasn't come to a crunching standstill. You simply have to adjust to the market -- and those who don't will get squished.

Selling Strategies for Down Markets

If you are a seller, shoving a "For Sale" sign in your front yard isn't going to help much. Nor is simply plopping the listing into the Multiple Listing Service (MLS). You've got to be aggressive and make your home stand out like a shining star among the hundreds of others on the market. Whether you plan to hire an agent or you want to sell your home yourself, you can use these strategies to sell quickly and for more money in a depressed market:

  • Getting Your Home Ready for Market
    Here's how to make your house sparkle and twinkle with that come-hither-and-buy-me look. We've left no cobwebs behind and no windowsill unpolished.
  • Setting the Stage
    With attention to the small details, you can add that "Wow!" factor to your home. Staging goes beyond picking up the clutter and cleaning. It's all about inserting the magic and invoking that mysterious urge that makes a buyer say "Yes, I want this house."


  • The Queen of Home Staging
    Barb Schwarz coined the term home staging and shares her secrets with you. This interview highlights the methods Schwarz preaches that actually do work!


  • Improvements that Return the Investment
    If you have time before putting your house on the market, a bit of cash and the energy to do it yourself, you can make the little repairs and upgrades that will return rewards.


  • How to Effectively Market Your Home
    The top 10 tips to market your home the way professional agents do it. From signage to virtual tours and open houses, this is a complete, no-stone-unturned tutorial.


  • Selling a House With Pets
    Here is how to delicately balance between trying to keep your pets safe yet out of the way when showing off your home to potential buyers.


  • Marketing Blunders
    Especially in markets with falling prices, you can't afford to mess up, yet people do. Learn how to avoid making mistakes when selling and how to gain that upper hand by recognizing the difference between good marketing and bad marketing.


  • Protect Your Identity
    While your home is on the market, the last thing you need to worry about is identity theft or strangers rifling through your personal belongings. Here's how to protect yourself and your belongings while your home is on the market.


More About Buying in a Down Housing Market

At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.