5 Reasons You Should Sell E-books Online

selling e-books
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Internet marketers usually hone their writing skills by writing blogs or e-mail newsletters. Some have even monetized their virtual real estate with Google ads, affiliate marketing, joint ventures (JVs) and occasional soft sells to their subscriber lists.

See Also: 5 Simple Ways to Make Money Online

Even if you have earned some money from past efforts, isn't it time to put your writing talents to better use and get more leverage?

 Writing and selling e-books is so incredibly easy these days and a great way to make extra money online. 

It's all about exploiting a tried and true formula of online selling: Offer a premium (digital) product to your website visitors or subscribers at a nominal to modest price.   

Consider the major benefits of selling ebooks below, all of which should motivate you to write something yourself (right after reading this article!).

See Also: How to Make Money Publishing Digital Books on Amazon Kindle

1. Proven Demonstration of your Expert Status

You are aware of the “know, like and trust” factor in Internet Marketing. We all need it, and e-books can go a long way towards giving it to you.

However, the simple, “run of the mill” e-book that merely rehashes clichés and conventional ideas won't do. To be recognized as an expert in your chosen niche, write about important, complex topics in a conversational tone.

Don't worry about length – the people who genuinely appreciate your work will be impressed by premium content, not page counts.

Free e-books are OK for building e-mail lists and getting your foot in the door. On the other hand, selling e-books for a price will provide for a great way to make passive income online.

See Also: The Most Profitable Niche Markets on the Internet

2. The Simplicity of Predictable, Passive Income

E-book publishing is tailor-made for building recurring streams of income (“Do the work once, get paid many times over.”). Your initial efforts may be time-intensive, but once you get the formula down, it quickly becomes a matter of seizing the right subject and plugging it into your e-book system.

Don't get me wrong – you will have to market relentlessly to keep your name and digital products in people's minds. However, as your traffic generation and sales copy skills improve (or as you access strong expert marketing advice), generating income from selling e-books will become easier and can possibly rival the income generated from your primary business activities.

See Also: 5 Simple and Easy Ways to Get More Traffic to Your Website

3. Easy to Create with Little Costs

If you can use word processing software, you're qualified to write an e-book. Period. Write your masterpiece and convert it into a popular format (PDF, Amazon Kindle, EPub etc.) You don't need traditional book publishers to get things done. Become a self-published author and market, promote, and sell your e-books online.

The mobile technology explosion allows people worldwide to read e-books from their cellular phones, smartphones and tablets. You can adapt your document creation to make e-reading easier for your current and potential customers. An attractive cover page and marketing pitch will encourage impulse buys – if you offer real value.

Don't want to write your own e-books? You can make money selling other people's e-books as an affiliate marketer.

4. Establish your Credentials with Business Networks

Becoming a prolific and successful e-book author not only draws the attention of casual visitors, but also attracts successful people in your niche. In fact, the greatest benefits of selling e-books online may not be the direct sales, but rather the opportunities they open up for you to grow your overall business.

Among the possibilities include: Guest writing opportunities, joint ventures (JV), webinars and podcasts, and speaking engagements at major conferences (events).

5. Growing Bigger Subscriber Lists

E-books are an excellent way to grow your subscriber lists and gain more visitors for your blogs. “Free” e-books are standard fare for people to opt-in via your squeeze pages, but premium books give readers even more reasons to sign up.

Use teasers, i.e., pages of your high quality e-book, to draw attention and create a desire to make purchases. At worst, you will be promoting your newsletter and introducing visitors to your business universe.

See Also: How to Increase Trust and Sales with Email Marketing

Final Thoughts on Selling E-books Online

Writing and selling e-books online is tailor-made for any type of self-employed entrepreneur, but is especially suitable for:

  • Freelancers, writing consultants in any field
  • Creative professionals (e.g. painters, cooks, gardeners, landscape artists, etc.);
  • Industry experts, coaches, and consultants

Chances are you already have content worth repurposing. Why not mould it into one or several e-books to build up your reputation and start earning another stream of passive income online?

See Also: 5 Ways to Grow Your Audience and Make More Money Online