Sample Testimonial Request Letter

young woman writing postcards at a café
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Testimonials can be a powerful tool to help convince prospects you can provide what you promise. It's best to have several testimonials on hand since a prospect will find the testimonial more convincing if it's by someone very similar to him. Here's a letter you can use with existing customers to request that they write up a testimonial for you. Another option to use along with written testimonials is to ask customers to record themselves talking about the product and what it's done for them and send you the recording to post on your website or show to prospects.

The below letter can easily be modified to request such a video testimonial instead of a written one.


Dear (Name),

When someone takes the time to recount a positive experience, it speaks volumes. And so I would like to request a small favor – a testimonial that will give others a sense of the experience and service I offer.

Whether it’s a recommendation for a restaurant, a vacation spot or a doctor, I have always felt that the testimonial is a powerful indicator of excellence. I strive to provide such excellence with each and every transaction, and I sincerely hope that describes your experience with me.

This testimonial can be as short or as long as you like. It is valuable to my future business and, just as importantly, allows me to continuously improve upon the level of service I provide. Feel free to either e-mail me at (email address) or use the enclosed self-addressed, stamped envelope to share your thoughts on your experience with my company.

I sincerely appreciate your help and look forward to serving your needs for years to come.

Warmest regards,
(Your Signature)

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