Sample Reference Letter for a Valued Employee

Write a Reference Letter for a Marketing Specialist

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Need a sample to use as a guide when you write an employee reference letter? The reference letter template describes the basics about writing a recommendation for an employee. This sample reference letter provides an example.

When an employee has been valued and cherished, the reference letter you write should convey this sentiment to the potential new employer. If the employee is still with your organization, hopefully you have conveyed their value to them.


Employees seek new jobs for many reasons. Your employee doesn't completely control a number of the reasons why he might leave your employ. In the past, my company has lost employees who go back to grad school, get married and move to the spouse's home state, move because the spouse with a newly minted PhD has taken a new job in another state, and to live closer to ailing, aging parents. These reasons you can't control.

These individuals, if they have successfully worked for your company, deserve any help that you can give them to find employment at their new location.

So do excellent employees who leave for an opportunity that you can't currently supply. They leave for a 10-20% increase in pay, to take on a management role, to learn a new programming language, to diversify industries, and many more - good reasons.

Find out more about providing reference and recommendation letters. Note my general recommendations about responding to requests for reference checks.

Sample Reference Letter

Use this sample reference letter to write your own reference letters.


Dear Jonathan Meijer:

Rebecca Jacobson reported to me at the Fisher Corporation from March, 2006-August, 2011. She was a marketing specialist who worked in most areas of our company's marketing department.

As a marketing generalist. Rebecca contributed to marketing communications by writing press releases for targeted media, helping to set up trade shows, and developing the product message and marketing materials to attract customers.

She also worked with social media, setting up and monitoring our accounts with Twitter, Facebook, and various other social media sites. In this capacity, Rebecca was our social media presence on the web. She responded to customer needs and built an ongoing conversation with customers and potential customers. She coordinated with other employees to meet customer needs.

I enjoyed working with Rebecca. She was eager to learn new areas of marketing and did an excellent job expanding our marketing efforts to social media. Our Facebook reach increased by thousands after she started our account. Rebecca was also an excellent writer with a creative approach to developing our marketing materials.

A team player, Rebecca worked well with her colleagues in marketing. As a specialist with her time divided across many responsibilities, she balanced competing needs with humor and professionalism.

She was adept at identifying media outlets and achieving press coverage for our products.

Rebecca was known to return from trade shows with information on hundreds of potential customers for the sales department to contact for follow-up.

I recommend Rebecca for any position that will draw upon her skills and her proven record of contribution in marketing. She was a remarkable colleague and contributor.

Call me if you need additional information. I'd be happy to tell you more about Rebecca's achievements at Fisher Corporation.


Michael R. Cox

Director of Marketing

Office: 734-233-4801 or Cell: 734-998-3208

Place a copy of the reference letter, after review by Human Resources, in the employee's personnel file.

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