Advisory Board Letter Example

Use This Advisory Board Letter Example to Get People to Join Your Board

Board Letter Invitations
Sending out an advisory board letter. Image (c) PhotoAlto/Odilon Dimier / Getty Images

Below you'll find an example of an advisory board letter you can use to invite people to serve on your small business's board. 

An advisory board staffed with qualified individuals can provide your business with advice and expertise in a variety of disciplines including management, marketing, accounting, staffing, customer service, technology, etc. Harness the Power of an Advisory Board explains what having such a management group can do for your small business in more detail.

To persuade people to serve on your board you need to craft an invitation letter that describes the benefits of becoming an advisory board member for your business. In other words, just as in any other kind of marketing, you are making a pitch and you have to make joining your board as attractive as possible to your potential recruit.

The following is a sample of how such a letter should be structured - feel free to customize it as required and use it to invite people to serve on your own small business advisory board.

Sample Advisory Board Letter (for fictional company Consider It Done)

Your company letterhead

(Prospective Board Member's Name and Address)

(Date)

Dear (Board Member's Name):

(Introduction - short and direct)

I'm pleased to invite you to become a member of the Consider It Done Business Advisory Board for 20__ - __.

(Pitch - What are the benefits to this advisory board member?)

(*Don't forget to customize this section of the business invitation letter for the particular person you're inviting.)
(*Use bullet points if you have more than two benefits.)

As one of the pioneers of the Virtual Assistant (VA) Industry, being a member of Consider It Done's Advisory Board provides you with a stellar opportunity to continue to shape the VA industry. My company, Consider It Done Ltd., needs a new direction. A person with your experience and insight would be the perfect person to help me determine whether my company should break new ground or whether there's still value to be gleaned from the traditional territory.

I will certainly cover any expenses you incur from attending advisory board meetings and also offer a $500 honorarium to be paid directly to you or to a charity of your choice.

(Overview of the Company - Describe what your company does.)

Operating since 2002, Consider It Done Ltd. provides a spectrum of business services to clients, ranging from data-processing through graphics design. First started as a one-woman operation run from a basement, Consider It Done Ltd. now has three full-time employees and a host of part-time contract workers. We continue to focus on filling our clients' needs completely and fully; our company motto is "We'll do it right".

(Advisory board's mandate and focus - What are the advisory board’s goals?)

The main purpose of the Consider It Done Ltd.'s Business Advisory Board is to provide management advice about the direction the company should follow. Specific goals for this year include developing a niche market strategy and revamping/updating the company's online presence by creating and implementing a social media plan.

(Details - What are the responsibilities of board members?)

The Board will meet three times this year, each meeting consisting of a dinner and following the ​two-hour discussion. There may also be some follow-up questions/discussions by email. Because of the nature of the matters to be discussed, members will need to sign a confidentiality agreement.

(Close and thank you)

Thank you for taking the time to read this letter and to consider being a part of Consider It Done Ltd.'s Advisory Board. I will be in touch with you soon but in the meantime, I’m available to discuss any questions you may have. You can reach me by phone at (phone number) or via email at (email address).

Sincerely,

(Your signature)

Name
Title

 

Follow Up

Do remember to follow up on this advisory board letter as you said you would! Allow at least a week to pass before you call the prospective board member as people (especially the kind of people you want on your board) are so busy.

Call instead of emailing if possible, to begin with as email is much easier to ignore than a phone call.

And continue to follow up as necessary. It may take more than one call or email to reach your prospective recruit, or the person may ask you to call back in a certain period of time after they've had a chance to think it over.

Good luck with your recruiting!