Cover Letter Examples for Sales and Marketing Jobs

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When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. 

What to Include in Your Cover Letter

Here are a few tips for how to write a strong sales, marketing, or public relations cover letter:  

Quantify your past achievements: Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value. 

Format your achievements to make them visually “pop” on the page: The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example:

              “Qualifications I can bring to the table include:

  • Consistently growing YOY sales by 20% each year for the last five years;
  • Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
  • Designing and launching a dynamic referral program that increased customer referrals by 60%.

    Show employers how you'd offer an advantage: Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.

     

    Share details on skills: Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.

    But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.

    Make it easy to read: Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.

    Personalize your cover letter: You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs. 

    Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.

    Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.

    Cover Letter Examples - Sales / Marketing / Public Relations Jobs

    Cover Letter Templates and Formats

    Templates you can personalize to write your own cover letters when submitting job applications.

      A well-crafted cover letter for marketing, public relations, and / or sales positions can be your golden ticket to capturing a personal interview.

      Approach writing your cover letter in the same way that you would a needs-based sales strategy:

      1) Identify, through their job announcement and a review of their company website, the qualities and skillset an employer is looking for in their ideal candidate, and then 2) demonstrate in your cover letter how you have the answers to these needs. Good luck!

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