Sakshi Udavant

• Covers small business finance, startups, and entrepreneurship for The Balance
• Has spent a decade as a freelance journalist and marketing writer working with digital and print publications, startups, and established brands to create content that moves the audience to action
• Specializes in covering business, finance, and technology and has been published in Business Insider, Chicago Tribune, The Independent, Digital Privacy News, Lifewire, and more

Sakshi Udavant covers small business finance, entrepreneurship, and startup topics for The Balance. She has an academic background in consumer psychology and uses these skills and experiences to report on the intersection of business and lifestyle. Certified in digital marketing, SEO, and social media management, she is adept at writing about how businesses are evolving to meet tech-savvy customers.

Before joining The Balance, Sakshi worked as a freelance journalist with multiple outlets, picking up skills like research, interviewing, timely reporting, and editing. She also worked as a ghostwriter for 8+ business owners, writing about business management, work-life, credit cards, banking, personal finance, debt, student loans, investment, and other lifestyle-focused topics.

In addition to The Balance, Sakshi works as a freelance writer for Business Insider and has been published in the likes of Chicago Tribune, Apartment Therapy, and The Independent.

Sakshi is pursuing a bachelor's degree in journalism and psychology from Mumbai University.