Rodo is an online service that allows you to shop around and buy or lease your next vehicle without ever needing to actually visit your local dealership. The company was founded as Honcker in 2016 in New York City and changed its name to Rodo in 2019.
Key suppliers of venture capital to privately-owned Rodo include IAC/InterActiveCorp (IAC), Evolution VC Partners, and Lead Edge Capital. IAC is the parent company of the Dotdash family of websites, which includes The Balance.
If you’re looking for a new car, but don’t want to spend the time visiting dealerships to compare all your options, you can complete the entire process from the comfort of your home through Rodo’s website or its mobile app.
- Pros and Cons
- Sneak Peek
Easy online process
Offers vehicle delivery for some
Access to multiple dealers in one place
Some markets have limited options
Prices update only once a month
- Official Name Rodo
- Official Website https://www.rodo.com/
- Year Founded 2016
- What It Does Provides a platform for consumers to buy or lease a car without visiting a dealership
- How to Get It Visit Rodo’s website or download the Rodo app on the App Store or Google Play
- Easy online process: The car-buying and leasing process can be stressful, especially if you’re doing it all in person. With Rodo, you can do the full process from signing up to getting your vehicle online. The only exception is that you must sign the paperwork in person when you get the vehicle. You can even negotiate with dealers through the app, which can take off some of the pressure you may feel from doing it on their turf.
- Offers vehicle delivery for some: If you live in an area where Rodo operates, you can get complimentary delivery of the vehicle. The only situations where you’d need to pick it up at the dealership are if you live in a rural area or more than 25 miles from the dealership. Even then, you’ll get to do the most important parts of the process online.
- Access to multiple dealers in one place: Doing online research before buying or leasing a car can be time-consuming. With Rodo, you can search and compare options from several participating dealerships in your area without needing to visit their individual websites. This could help you find the best deal for your budget.
- Some markets have limited options: As of September 2020, Rodo is only available in 31 states and the District of Columbia. Also, some newer markets the company services may only give you access to certain brands. If you live in an area where Rodo operates, you can only search vehicles from Rodo-authorized dealers in your area, and you may miss out on offers from dealers outside of the service’s network.
- Prices update only once a month: Dealerships may update prices regularly throughout the month, but Rodo doesn’t reflect these price changes until the beginning of the month. During that time, some prices may be unavailable, making it difficult to find the right fit.
How Rodo Works
Rodo simplifies the process of buying or leasing a car. When you register, you’ll provide some basic information about yourself, and Rodo will run a soft credit check via Experian—this won’t impact your credit score.
Once your account is set up, you can browse the inventory and view personalized prices from dealerships in your area. You can add up to 15 vehicles to your Showroom page, and from there, you can make an offer to the dealer. The dealer can accept your offer or provide a counteroffer, giving you the chance to negotiate without the pressure of speaking with a salesperson in person.
Your offer will not expire, but the only way to secure the price is by placing an order.
Once a dealer accepts your offer, or you receive a counteroffer, you’ll have a limited amount of time to place an order. At that point, the dealership will run a hard inquiry on your credit report (with your permission), and you’ll upload the documents the dealer requires to complete the deal.
Those documents can vary based on your situation and the dealer, but can include a copy of your driver’s license, paystubs or other income verification, a lease agreement or other residential verification, and more.
After you’ve met all the requirements and the dealership approves the deal, you can opt to pick up the car or have it delivered to you if you live within the delivery-range.
While you can’t test drive the car before you pick it up or have it delivered, you can inspect it and take it for a spin before signing the paperwork. If something is wrong, you can return the car to the dealership at no charge.
If you’re looking to sell your current vehicle, Rodo can help you sell it or trade it in with the dealership that you ultimately buy your new car. You can provide information about your car and get a quote all online or in the app.
Finally, if you want to end your current lease early, Rodo can help you roll your remaining payments into your new lease as long as it’s within six months of the original lease’s due date.
If you change your mind at any point during the process, you can cancel the agreement any time before you get the vehicle.
Who Is Rodo Best For?
Rodo is best for people who are hoping to buy or lease a car but don’t enjoy the traditional car-shopping experience. Its online approach to the process makes it easier to compare vehicles from multiple dealerships in your area, and it also takes away some of the stress that can come with dealing with salespeople.
On the flip side, it may not be a good fit for someone who enjoys visiting dealerships to get a feel for the available options and wants personalized service from an experienced salesperson.
It may also not be a good option if Rodo is relatively new in your area and doesn’t provide a wide selection.
Customer Service and Reviews
Rodo has a B+ rating with the Better Business Bureau. Because the company exited its beta in 2019, there aren’t a lot of customer service reviews to draw upon yet. However, so far, customers have rated the company’s mobile apps with four out of five stars in the Apple App Store and 3.7 out of five stars in the Google Play store.
If you have questions, you can reach Rodo’s customer service team via email (firstname.lastname@example.org) or by calling 1-877-322-RODO. Representatives are available Monday through Thursday from 9 a.m. to 8 p.m., Friday from 9 a.m. to 5 p.m., and Sunday from 11 a.m. to 5 p.m.
Alternatives to Rodo
Rodo can be an excellent resource for finding your next car to buy or lease, but it’s not the only company that provides that service. If you want to compare different options or if you live in an area where Rodo doesn’t operate or operates at a limited capacity, you may also consider one of the following online and mobile car-buying companies:
How to Sign Up for Rodo
Rodo is a free service for consumers, so you don’t have to worry about paying anything until you buy or lease your new vehicle. You can sign up online through the company’s website or by downloading its mobile app from the Apple App Store or Google Play Store.
You’ll need to provide some basic information about yourself, including your name, address, date of birth and contact information, as well as your car insurance information. You’ll also need to provide your Social Security number for a soft credit check.
If you have bad credit, you may need to contact Rodo’s customer service team to review your options. You can add a co-signer to your account by contacting the company.
Rodo provides a valuable service to folks who want to buy or lease a car but don’t enjoy the traditional process of working with dealers in person. If you live in an area where Rodo offers a wide variety of dealer and vehicle options, you can find your car, negotiate on the price and figure out how you’ll get the vehicle all online.
That said, Rodo is still a relatively new service and is still expanding its network of dealers, so it may not be available in some areas. Even in some newer areas, the selection may be small, making it harder to compare.
Because the service is free, you can check to see what’s available in your area without a commitment, and compare the selection to some alternatives to ensure you find the right car at the right price.
Cision PR Newswire. "Honcker Exits Beta as Rodo, Brings Transparency to the Auto Industry with Enhanced Car Leasing Marketplace." Accessed Sept. 28, 2020.
Google Play App Store. "Rodo." Accessed Sept. 28, 2020.
Rodo. "FAQs." Accessed Sept. 28, 2020.
Better Business Bureau. "Rodo Inc." Accessed Sept. 28, 2020.
Apple App Store. "Rodo." Accessed Sept. 28, 2020.