20 Retail Sales Ads That Work

20 Magic Phrases That Make Customers Buy

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Used frequently by top copywriters, these phrases are surefire terms that create interest and desire among customers. They’re expressions that turn customers’ wants into needs. If you want to make your ad copy pop and excite customers, use these top 20 retail marketing phrases:

1. Beautiful in its Simplicity

Customers love simplicity and view it as a form of good customer service. Customers hate complexity, and it determines them from buying.

When you make things simple, you create a smooth customer experience.

2. Artistically Inspired

This phrase demonstrates your sense of fashion. In the customer’s mind, it shows you are forward thinking. Remember, form is often more important than function.

3. Enhance Your Life

Customers always look for ways to make life better. Use this expression as an alternative to the common phrase “new and improved.”

4. Enhance Your Beauty

Customers also look for ways to be and feel more beautiful, and this phrase is especially key in the fashion industry. Where you can enhance beauty, you can often eliminate customers’ price restrictions.

5. Looks so Good on the Outside, it'll Make You Feel Good Inside

This phrase compliments the buyer on a decision they’ve made or one they’re about to make. It affirms their choices, making them feel good about what they’ve purchased.

6. Never Looked so Good

This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market, triggering positive customer responses.

7. Simply Awesome

In ad copy and everyday speech, “Awesome” is the new “great” or “wonderful.” And we already learned that customers love simplicity. When paired with “simply”, these words create a powerful phrase.

8. Perfect From Beginning to End

This phrase demonstrates that you pay attention to the details.

But make sure you show continuity and alignment. If you use this phrase, your store design and merchandising must be impeccable, down to the detail.

9. Get Noticed

Customers love to be complimented (and by complimenting customers, you increase your likeability). This phrase is a classy way of telling the customer that the product will draw attention to them.

10. Exceptional Value

The world cares about value. But if you ask people to define “value,” they never seem to be able to do it. When you add the word “exceptional,” you help define that value in the mind of the customer.

11. We Display With Pride

Think of retailers marked by great pride and reputation: Rolex, Coach, Tiffany & Co. This phrase helps associate your products with the kind of reputation your customers want.

Tip: You can further develop these associations through your store’s visual displays and signage.

12. Our Reputation Goes With It

This is another way of saying, “We’ve been in business for a long time because people love our products and trust us.” This phrase positions you as a valuable retailer.

13. Ideal Choice

Again, customers liked to be affirmed in their decisions. This phrase communicats that if the customers buys your products, they will have made an excellent choice.

14. A Moment to Remember

This phrase says you’ve created an experience for customers that you want them to remember and share with others, generating word-of-mouth advertising.

15. Celebrate Life

Think how brands like Betty Crocker have created a lifestyle in their marketing. This phrase communicates that your products create and celebrate that kind of lifestyle for the buyer.

16. Get the Most Out of Life

This phrase is ideal in the active wear or sports equipment industries. It creates an excitement for life and the desire to elevate the customer’s life experiences.

17. Feel the Quality

Similar to “We Display with Pride,” this phrase positions you as a respectable, reputable resource. It works especially well if you’ve been in business for a long time.

18. Worth the Difference

Specialty retailers’ products are often more expensive than chain stores, usually because they carry a brand’s higher quality products.

This phrase acknowledges that a store’s price is higher but in a way that demonstrates the benefit of paying more.

19. You're Worth It

This phrase tells customers the gift will create that wow factor. It also advertises that the product meets the desire to get what you want when you want it.

20. Instant Energy

Again, people want results fast. Commonly used in the energy drink industry, this phrase tells customers they don’t have to wait to feel great.