Retail Management Cover Letter Example

Highlighting Your Sales and Managerial Skills

woman on laptop in retail store
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A well-written cover letter provides an opportunity to highlight your relevant qualifications and experiences, enhancing your resume and increasing your chances of being called for an interview. Use specific quantitative examples of your successes whenever possible, and assert your ability to provide similar results in the position at hand.

Retain Management Skills

Jobs in retail management require you to be a well-rounded business person who understands merchandising and demonstrated effective skills with people, finance, and administration.

You must be able to motivate your team, troubleshoot, and solve problems quickly. Leadership is valued along with assertiveness. Jobs in this field also require you to adhere to confidentiality in regards to business development and respect corporate intellectual property.

Given that the job requires juggling many skills, what should you highlight in your cover letter? Richard Fenton, co-founder of the retail improvement firm Fenton Waltz and a retail industry executive, warns prospective employees not to focus solely on sales skills. The "management" part of "retail management" is just as important. A manager is someone who achieves results through others, he notes, so don't forget to explain how you coach and train employees to achieve results. Here's an example of a cover letter for a job in retail management.

Retail Management Cover Letter Example

Dear Mr. Smith:

I'm responding to your ad seeking someone who has a strong understanding of customer and market dynamics.

With more than ten years in retail marketing and fragrance account management, I possess both demonstrated sales achievements and management skills--symbiotic qualities you're looking for to grow your business.

Gary Ryan Blair, motivational business speaker and author, once asked: "What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following?

The extra mile." This is a my philosophy as well and my achievements include the following:

  • Increased sales of Coty specialty fragrances in seven specialty retail stores by 103% in two years.
  • Achieved #1 store ranking for Light Blue fragrances, and top five sales ranking in men's fragrances.
  • Successfully set up and merchandised Fine Fragrance Department at new store with $100,000+ in fragrance sales on opening day.
  • Hired and mentored three merchandisers who created and executed innovative POS promotional events to exceed sales goals.
  • Trained five retail assistants whose sales grew by thirty percent month over month in their first year of employment.

Based on my experience and strong commitment to go above and beyond in the industry, I'm confident I can deliver similar results for your organization, drawing on my strengths and career achievements. My resume is enclosed and I look forward to speaking with you soon. Thank you for your time and consideration.


Bob Jones

Cover Letter Formatting

Here's an example of a formatted email cover letter and some additional samples that you can alter to suit your needs:

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