Real Estate Video Best Practices

Real Estate Video Production
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Real estate video has become a popular marketing tool for many professionals. It should be, as video is extremely popular with consumers, and particularly with those checking out real estate listings or areas. There are two primary video production goals, either advertising a listing or doing area or agent/brokerage image building.

This real estate video article isn't going to spend any time on the listing video, as it deserves a technical article all its own.

We're not going to talk much about technical things here either, such as audio and video equipment and manipulation of the product with software and editing tools. This article is more about what will bring in business. What types of videos will promote you and your area in ways that will attract buyers, sellers or investors to your website and ultimately beside you at the closing table.

What Are You Shooting in the Area and Why?

If you're in a tourism or vacation area, your buyers will mostly come from other states or out of the area. So, you can do a lot of video that lets them see what it's like all around your market. However, some of that will also work for any market, no matter who your audience will be.

The MLS area video: Most MLS systems will have the market broken out into areas or segmented by location. To even local residents, it may not always be obvious where the boundaries are or what differentiates one MLS area from another.

A series of videos on every MLS area is a great marketing and SEO tool. Your website can have a page or post dedicated to each area and titled with the area name. This is for SEO, and you'll want to have text along with the video describing or summarizing its content.

Your goal with this type of video is to show what makes this area unique or what causes it to be set apart from others.

It could just be natural or created boundaries, such as north or south of a major highway or river. Shoot some of the typical home styles in the area, as well as any interesting businesses or natural sites.

The major industry-employer video: In markets with large employers that draw new residents, this is a really great resource to attract people to your website and position you as an area expert. Video the exteriors and locations of large employers, as people consider moving to the area for employment will love getting some video information. If you can, getting inside and permission to video will make them even more interesting.

Instructional video: Get permission and give a credit to video some of the work of a property inspector or other professional doing real estate related work. A video showing what inspectors look for and the most common real estate inspection report items is a great tool to attract first time home buyers. Explaining a survey and video of the corners and stakes is something they'll find of interest as well. Virtually anything you're asked about regularly that would make a good video will draw traffic to your site and business to the closing table.

Are you in or out of the video: Remember that your goal is to position yourself as a local real estate expert.

For this reason, you may not always want to do no-audio and voice-overs. That's OK for some, but for others, a good tripod and boom mike with wind noise reduction may be worth the effort and money. You get into the video, pointing out things and explaining what they're seeing on the screen. You become a "celebrity" of sorts, and they'll feel like they know you, making it easier for them to make contact.

Using good software for all audio and video editing is a must. You don't have to become a Hollywood director, but smooth video with excellent sound will do well for you. There is an inexpensive software product, VideoPad from NCH Software, that not only gives you some great tools for editing, but it also has a stabilization tool to take out your wobble or other shaking.

Use Youtube to host your videos: First, it's free and provides some simple editing tools as well.

However, the main advantage is that Google owns Youtube, and their search algorithms give a high priority to videos hosted on Youtube. There are articles everywhere about using Youtube as a traffic generator with good SEO. Even better, now you can use "end screens" to promote your website at the end of your videos. Here's a tutorial on end screens. Other tips for using royalty free real estate video on your website here.