Real Estate PPC, Pay Per Click, Marketing That Really Works

I've been doing real estate PPC marketing for more than 10 years. I've also tested and passed for the designation as a Google Adwords Professional, so I've spent a lot of time in working with Google Adwords. The reason you find negative commentary from real estate professionals as to their wasted money on PPC advertising is almost always because they had no clue as to what they should do.

Learn in this article series how to do real estate PPC, Pay Per Click, marketing properly, and in a very cost-effective way.

Real Estate SEO vs SEM - What is SEM and PPC?

40's Couple In Apartment
Kelvin Murray/Taxi/Getty Images

While SEO should always be our goal in producing real estate website content, keep in mind that only ten real estate websites can be on the first page of Google's free search results for any given keyword or phrase. The other 90% of real estate professionals should consider PPC, Pay Per Click, marketing, as I've been using it successfully for 10 years. In 2010, my expense was $1800 for PPC ads on Google Adwords, but it generated $60,000 in real estate income in a very poor market climate. That's a 3% marketing cost.

I'll show you how to do it in this series of real estate PPC articles.

Critical Things to Do BEFORE You Set Up Your Google Adwords Account

While the majority of failed real estate PPC campaigns were conducted by real estate professionals who studied about how the system worked and how to set up ads, they didn't take the preparatory steps to make sure that their websites were ready to take advantage of the visitors coming from those clicks they paid for.

And, learn the secrets here about Google Adwords ad scoring that can place you higher in the paid results at a lower CPC, Cost Per Click.

Real Estate Website Content That Generates Leads

Once you learn what a "bounce" is in relation to website statistics, you'll realize that you don't like bounces.  They happen when your real estate PPC marketing sends a visitor to your site and they don't find what they expect in a visitor-friendly format when they arrive from that paid click.

Learn here what you need to do to keep them on the site while you entice them to give you their contact information.

Lead Generation from Real Estate PPC, Pay Per Click, Marketing

Once you've paid for a click to your site with real estate PPC, Pay Per Click, marketing, you still only have an anonymous visitor, a "suspect."  Learn in this article exactly what you need to do to get them to give up their contact information.  This moves them from "suspect" to "prospect" status.  This allows you to take the next step to keep them under your influence until they're ready to act. More

Real Estate Forms and Drip Email for PPC Lead Generation Success

Once you have the prospect's contact information, it's all about staying "top-of-mind" with them regarding real estate in your market area.  If you don't do this, they'll wander around multiple real estate sites and you'll end up seeing their purchase or sale in the stats for a competitor.

Learn here how to use forms and drip email for real estate PPC follow-up. More