Pure Vita Holistic Pet Food Review

Pure Vita is a respectable brand of holistic pet food produced by a long-established, family-owned company in Minnesota. Photo courtesy of PriceGrabber.com

While I had heard of a brand of holistic pet food called Pure Vita, a company that makes canned and dry dog and cat foods, I had never tried it before.

I was shopping for cat food at a new pet shop in my neighborhood of Ventnor, N.J., called the Pet Stop (an adorable store, by the way) when the owner, Jane Valles, asked me if Omar would like to try and report about some new cat foods she received from a company that distributes Nutrisource Pure Vita.(Jane does not have a cat; she is a dog mommy.

So we have become her unofficial kitty consultants). She gave me some sample cans and bags of Pure Vita. Omar and his Kitty Cousin Molly the Maine Coon, who was visiting us for the summer, agreed to review it.

A Family-Owned Pet Food Company Comes Full Circle

Pure Vita is manufactured by Tuffy's Pet Foods, Inc., a KLN Family Brands Company located in Perham, Minn.

Like the name says, this is a family-owned company that has been around in some form or another since 1947 when it was launched by family patriarch Darrell "Tuffy" Nelson as a livestock and poultry feed operation; the family also operated a hatchery.In 1964, Tuffy and his son, Kevin, decided to get into the pet food business by launching a pet food line called Tuffy's.

In short order, the company was sold to Star-Kist Foods, which was later sold to Heinz, whereby the plant in Minnesota began making 9-Lives cat food.

Following a bunch of other mergers and acquisitions through the years, Tuffy's established the Nutrisource line in 2003, followed by the launch of Natural Planet Organic Dog Food in 2007, which was followed by the debut of Natural Planet Organic Cat Food in 2008, which was followed by the launch of Pure-Vita, pure and natural holistic dog food, also in 2008.

The Tuffy’s company prides itself on using locally grown ingredients for its pet foods, which are made in its own state-of-the-art facility. Furthermore, the company solely makes pet food, backed by extensive research and quality testing. Plus, this is the only plant that produces the Tuffy brand of products, with ingredients sourced from the U.S. So this sounded pretty good to me.

What Pure Vita Contains

Both the canned and dry food Jane asked me to review are grain-free, a definite plus, especially for cats.

The first five ingredients for the canned Chicken Stew Dinner for Cats that we reviewed are:

  • Chicken (so far, so good)
  • Chicken Broth
  • Pea flour
  • Potato starch
  • Flaxseed oil

The dry food, Grain Free Chicken Entrée, contains:

  • Chicken
  • Chicken meal
  • Peas
  • Pea flour
  • Chicken fat (preserved with mixed tocopherols, a fancy name for vitamin E)

The labels also state that these pet foods are formulated to meet the nutritional levels established by AAFCO.

And now for the real test…

The Kitty Pet Food Review Committee Weighs In

I was pretty certain that Omar would like both the canned and dry versions of Pure Vita. He generally likes healthy, grain-free cat foods. I was not surprised when he indicated that he really liked this cat food; he practically inhaled it!

However, Molly would be another story. As I mentioned in my review of Hound & Gatos, which she also helped with (and loved), she is the most finicky cat I have ever met. But lo and behold, she loved both the canned and dry varieties to the point where she literally kept begging for more!


My only minor issues with this pet food are that they contain brewer's yeast (which some animals may be allergic to), and meal.

Other than that, I think this is a pretty decent pet food brand.

Meanwhile, Jane at Pet Stop asked us if she should carry this line of dog and cat food. Omar, Molly, and I do think that's a great idea, indeed.

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