Public Relations Major Skills

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Here's a list of the skills that employers seek when hiring Public Relations majors. Skills vary by job, so also review these skills lists for a variety of different occupations.

Highlight the skills you acquired during your studies, internships and jobs held during college in your cover letters, resume and job applications.

Public Relations Major Skills

A - C

  • Aesthetic Sensibility
  • Analyzing Case Studies
  • Assembling Media Kits
  • Assessing Interpersonal Style of Target Individuals
  • Attention to Detail
  • Collaboration
  • Compiling Biographical Information for Key Players
  • Completing Projects on Schedule
  • Composing Communications Content
  • Conceptualizing Themes for Publicity Campaigns
  • Conducting Market Research
  • Convincing Others to Support Campaigns
  • Creativity
  • Critiquing Presentations

D - I

  • Deciphering Non-Verbal Cues
  • Decision Making
  • Defining Target Audiences
  • Devising Strategies to Expand Awareness of Products, Services and Organizations
  • Drafting Pitch Letters
  • Editing Communications Copy
  • Evaluating the Effectiveness of Public Relations Campaigns
  • Facilitating Group Dialogue
  • Finesse with People
  • Formatting Communication Pieces in a Journalistic Style
  • Generating Solutions to Repair a Damaged Corporate Reputation 
  • Identifying Media Outlets Suitable for Campaigns
  • Interpreting Numerical Data Regarding Target Audiences
  • Interviewing Stakeholders to Extract Information for Campaigns

    J - PL

    • Leadership 
    • Managing Client or Organizational Presence on Social Media
    • Marketing
    • Microsoft Excel
    • Microsoft Word
    • Orchestrating Press Events
    • Organizational
    • Persuasive
    • Photography
    • Planning Projects
    • Planning Publicity Events

    PO - Z

    • PowerPoint
    • Presentation
    • Prioritizing
    • Problem Solving
    • Promoting  Events
    • Proofreading
    • Receiving Feedback and Criticism 
    • Storytelling
    • Stress Management
    • Teamwork
    • Time Management
    • Utilizing Content Management Systems
    • Writing Press Releases
    • Writing Public Service Announcements

    More Lists of Skills
    Here’s a list of skills employers are looking for, including soft skills, general skills, and hard skills for a variety of different jobs.

    Read More: How to Answer Interview Questions About Skills | What to Include in a Resume Skills Section | List of Skills Employers Seek in Job Applicants

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