Public Relations Job Titles

What Job Titles Can You Expect in Public Relations Careers?

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Public relations (PR) refers to the relationship between a company and the public. Public relations involves helping a company maintain a positive public image. The goal is to get people to purchase your product, promote your idea, or support your position. To do this, people working in PR communicate through press releases, speeches, special events, social media, and more.

The field of public relations has a variety of job titles.

There is a full career path in public relations, so you will see titles for apprentice and entry-level employees as well as front line staff, supervisors, managers, and specialty areas.

Read below for an extensive list of different public relations job titles. Use this list when searching for a job in PR. You might also use this list to encourage your employer to change the title of your position to fit your responsibilities.

Uses for Job Titles

If you are searching for a job, knowing some of the common job titles used can help you do a more effective online job search. If you are looking for a public relations job but you don't know the different job titles, you may end up with blank searches when there are jobs available.

For public relations, also use the terms marketing, communications, media relations, development, and fundraising when searching for jobs in the field.

If you are an employer who wishes to alter your employee's job titles to keep up with changing titles in the field, use this list for ideas.

You can also use it to screen applicants and judge whether they have past public relations experience that may not be obvious at first glance. For example, job titles like “Account Manager” or “Gifts Operator” might not appear to be related to public relations at first, but they are.

The field of public relations does not have a strict hierarchy, as it is not licensed and regulated.

If you are the only public relations employee at your company, you may be associate, specialist, coordinator, manager, director, and executive all rolled up into one. Use this list to consider whether or not you should ask your employer for a new job title that reflects your responsibilities.

Even if public relations is only part of your job, you may wish to ask for a title that you can list on your resume. You may be both an executive assistant and director of social media, for example.

Public Relations Job Titles

Below is a list of some of the most common job titles from the public relations industry, organized by category. For more information about each job title, check out the Bureau of Labor Statistics’s Occupational Outlook Handbook.

General Job Titles

  • Brand Ambassador
  • Chapter Relations Administrator
  • Content Manager
  • Content Strategiest
  • Copy Writer
  • Director of Public Affairs
  • Director of Public Relations
  • Editor
  • Executive Assistant
  • Event Coordinator
  • Event Manager
  • Lobbyist
  • Manager
  • Manager, Digital and Social Media
  • Managing Editor
  • Media Director
  • New Media Coordinator
  • Program Coordinator
  • Public Affairs Manager
  • Public Affairs Specialist
  • Public Information Assistant
  • Public Information Officer
  • Public Information Specialist
  • Public Relations Coordinator
  • Public Relations Director
  • Public Relations Manager
  • Public Relations Specialist
  • Publicist
  • Relationship Manager
  • Social Media Analyst
  • Social Media Manager
  • Social Media Specialist
  • Technical Writer

Account Job Titles

  • Account Director
  • Account Executive
  • Account Manager
  • Account Supervisor
  • Assistant Account Executive
  • Senior Account Executive

Communications Job Titles

  • Communications Coordinator
  • Communications Director
  • Communications Editor
  • Communications Representative
  • Communications Specialist
  • Corporate Communications Specialist
  • Director of Communications
  • Director of Strategic Communication
  • External Communications Manager
  • Internal Communications Specialist
  • Marketing Communications Director
  • Marketing Communications Manager
  • Media and Communications Manager

Development and Fundraising Job Titles

  • Development Director
  • Development Officer
  • Director of Development
  • Financial Public Relations Associate
  • Fundraising Manager
  • Major Gifts Officer

Marketing Job Titles

  • Marketing Associate
  • Marketing Communications Director
  • Marketing Communications Manager
  • Marketing Coordinator
  • Marketing Director
  • Marketing Officer
  • Social Media Marketing Coordinator

Media Job Titles

  • Manager, Digital and Social Media
  • Media and Communications Manager
  • Media Coordinator
  • Media Director
  • Media Relations Manager
  • New Media Coordinator
  • Social Media Specialist 

Lists of Job Titles
More information on job titles and lists of job titles for a variety of occupations.

Job Title Samples
Sample job titles and job title lists categorized by industry, type of job, occupation, career field, and position level.

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