Careers in the Public Relations Field

Public Relations Careers

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Public Relations is a field that looks to create positive relations between a business and its clients. Many job opportunities exist in the field of PR including: gathering facts and data to keep track of public concerns and current trends affecting consumers, creating promotional events to gain awareness and support of a specific products or client, and collecting data for press releases that will promote an awareness.

Public Relations is a fast growing field with many job opportunities available. Career paths range between working for a public relations firm or working for a profit or non-profit organization. In an agency setting, the PR person would work for a number of clients while a PR professional working for a profit or non-profit organization, typically focuses on one employer.

Typical Jobs in PR

  • Media Relations
  • Community Relations
  • Employee Relations
  • Marketing Communications
  • Special Events
  • Fundraising

What’s It Like Working in the Field of Public Relations?

Public Relations jobs are often very hectic and require long hours and commitment. Due to the nature of the job, last minute details often call for working well into the night and on weekends.

Qualifications and Skills

  • Imagination, for coping with present problems and anticipating future ones;
  • Communication skills, with demonstrable competence in writing;
  • Personal confidence, for successful face-to-face contacts with individuals and groups;
  • Sensitivity to other people (simply to "like People" will not help a candidate get a job); both diplomacy and a more-than-ordinary ability to place oneself in the shoes of another are important in public relations work;
  • Organizing and planning ability, applied to oneself and others; as with many other occupations, managerial skills are invaluable for successfully climbing the public relations ladder.​

    Source: PR Society of America