Prudent Pet Insurance Review

Protect all your pets with insurance that offers generous multi-pet discounts

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Prudent Pet Pet Insurance

 Prudent Pet Pet Insurance

overall rating

Our Take

Prudent Pet is a young insurance company that provides accident and illness and accident-only coverage for cats and dogs with add-on preventative care coverage. Although it offers some flexibility for pre-existing conditions and discounts for multiple pets, its premiums are somewhat higher than those of other pet insurers.

  • Pros & Cons
  • Key Takeaways
  • Specifications
Pros & Cons
  • Accident-only coverage available

  • Unlimited annual coverage limit 

  • Flexible payment terms

  • 30-day money-back guarantee

  • Higher premiums

  • Wellness plan caps at $450

  • Limited reimbursement for preventive care

Key Takeaways
  • Prudent offers customizable pet insurance with add-on wellness coverage.
  • Optional wellness riders cover prescription food and medications.
  • Some coverage is available for curable pre-existing conditions.
  • Year Founded 2018
  • Deductible $100 to $500
  • Types of Services Available Accident-only insurance, accident and illness insurance
  • Additional Features Wellness rider
  • Official Website

Prudent Pet is a newer pet insurance company, owned and operated by pet parents, that makes it easy to choose the coverage you need to protect your dog, cat, or your whole family of pets. The company offers referral bonuses, discounts for multiple pets, and flat-fee wellness plans that cover office visits for routine care.       

We reviewed Prudent Pet’s coverage details and exclusions, add-on services, discount pricing, rates, customer service, ratings, and more to help you decide if its plans are right for you.      

Company Overview: Flexible Coverage From a Newer Company  

Founded in 2018, Prudent Pet is a newcomer to the pet insurance market. Nevertheless, it has quickly become competitive by offering customizable accident and insurance policies.

Prudent Pet offers premiums as low as $100, options for unlimited annual coverage, and an optional wellness rider that covers prescription medications and some curable pre-existing conditions. It also makes it affordable to protect your whole pet family with a 10% discount for every additional dog or cat you add to your coverage.

Because the company is relatively new, Prudent Pet hasn’t collected many customer reviews. Both Trustpilot and Consumer Advocate give the company excellent ratings, with most reviewers praising Prudent’s knowledgeable support staff, ease of use, and fast claims service.        

Prudent’s policies are underwritten by United States Fire Insurance Company, which has an A rating for financial stability from AM Best.      

Policies Available: Accident and Illness and Accident-Only

Prudent Pet offers customizable accident and illness and accident-only policies for cats and dogs. The company requires you to wait 14 days after your policy begins before you file an accident or illness claim. Any claims filed before the waiting period ends are automatically denied.

Accident and Illness

Prudent Pet makes it easy to customize an accident and illness policy for your cat or dog. Just enter some basic information about your pet along with your ZIP code into the online quote generator and choose from the following coverage options:

  • Deductible: $100, $250, $500
  • Annual coverage limit: $5,000, unlimited
  • Reimbursement: 70%, 80%, 90%   

Prudent’s accident and illness insurance provides coverage for the following vet services:             

  • Alternative therapy
  • End-of-life expenses
  • Intravenous (IV) fluids and medications
  • Medical supplies
  • MRI or CT scans and X-rays
  • Poison control consultation fees
  • Prescription food to treat a covered condition
  • FDA-approved prescription medications
  • Stem cell therapy
  • Supplements to treat a covered condition
  • Tooth extractions
  • Veterinary treatment including examinations, consultations, and laboratory tests
  • Cancer treatments
  • Treatment for behavioral problems
  • Microchip implantation


Prudent Pet offers an accident-only policy that covers all of the same services as the accident and illness plan but only for incidents relating to injuries. Accident-only policies can be built with the following coverage limits:

  • Deductible: $100, $250, $500
  • Annual coverage limit: $10,000, unlimited
  • Reimbursement: 70%, 80%, 90%   

Other Add-Ons: Wellness Coverage 

To help cover the cost of routine preventive care, Prudent Pet offers two wellness riders that can be added to an accident and illness or accident-only policy. Each plan has a fixed monthly cost for both cats and dogs and covers only a certain amount for each service.

You can choose between the Basic Preventive Care plan for $9.95 per month with an annual limit of $250 or the Prime Preventive Care plan for $24.95 per month with an annual limit of $450. 

The prices below indicate how much Prudent Pet will pay for each service (up to your annual limit) depending on whether you choose the Basic or Prime Preventive Care plan.

Service Basic Preventive Care Prime Preventive Care
Dental cleaning $100 $150
Spray/neuter $100 $150
Wellness exam $50 $50
Deworming $20 $25
Health certificate N/A $25
Flea/heartworm prevention N/A $25
DHLPP vaccine/titer $20 $25
Rabies or Lyme vaccine/titer $20 $25
Bordetella vaccine/titer N/A $25
Fecal test $20 $25
Heartworm test $20 $25
Feline FELV test $20 $25
Blood test N/A $25
Urinalysis N/A $25

Unique Features: Prescription Coverage

Prudent Pet covers the cost of prescription medications and prescription pet food in its accident and illness and accident-only policies if they’re used to treat covered conditions. This does not include prescriptions for general maintenance or weight management.


Your pets’ pre-existing conditions may be covered if they go 180 days without symptoms or treatments.

Plan Exclusions: Most Pre-Existing Conditions 

Although Prudent excludes pre-existing conditions, it may offer coverage if your pet has been free of symptoms and treatments for the condition for 180 days. This does not apply to ligament and knee conditions.

 The following are also excluded from coverage:  

  • Aesthetic, cosmetic, endodontic, or orthodontic dental services
  • Anal sac (gland) expression and/or resection
  • Boarding
  • Breeding, pregnancy, whelping, or nursing
  • Conditions that occur during a waiting period
  • Cosmetic and elective prostheses or procedures
  • Dental cleanings unless used to treat a covered illness
  • Experimental or investigational treatment or medication
  • Funeral services, memorial items, urns, caskets, or burial plots/fees
  • Grooming or grooming supplies
  • Herbs and herbal supplements
  • House call fees, time, and travel expenses
  • Illness or injury that results from intentional, malicious, or grossly negligent activities
  • Ligament and knee conditions prior to the first effective date of coverage
  • Non-medical supplies
  • Non-veterinary services
  • Organ or heart valve transplants
  • Prescription food, pet food, diets, or treats for prevention or general health maintenance
  • Supplements and vitamins for prevention or general health maintenance
  • Training or training devices
  • Expenses related to coursing, organized fighting, law enforcement or guarding, personal protection, or racing

Cost: Pricey Premiums and Wellness Coverage

Prudent Pet’s premiums are a bit high, with some quotes coming in between $7 and $20 higher per month than some other providers we reviewed. However, the company offers a 10% discount for each additional pet you insure, and if you refer a friend who purchases a policy, Prudent will send you a $15 Amazon eGift card and donate $5 to Best Friends Animal Society.

Prudent will also refund any premiums you’ve paid if you cancel your policy within 30 days as long as you haven’t been reimbursed for any claims. Residents of New York State are not eligible for Prudent’s money-back guarantee. Finally, you can choose to pay your premiums monthly, quarterly, semi-annually, or annually. 

We used the company’s online quote estimator to create the following two policy quotes.

Accident and illness insurance for a mixed-breed, three-year-old, female dog with $10,000 coverage, a $500 deductible, and 80% reimbursement came to $37.15 per month. An accident-only policy with the same coverage terms came to $21.08 per month. Basic Preventive Care added an extra $9.95 per month for $250 of coverage to the accident and illness policy for a total of $47.10 per month.

Accident and illness insurance for a domestic longhair, one-year-old, male cat with $10,000 coverage, a $500 deductible, and 80% reimbursement came to $19.71 per month. An accident-only policy with the same coverage terms came to $14.75 per month. Basic Preventive Care added an extra $9.95 per month for $250 of coverage to the accident and illness policy for a total of $29.66 per month.  

Your quote will vary based on the breed and age of your animal as well as the amount of coverage you select.


You can save 10% off your premiums for each pet you insure and get a $15 Amazon gift card when a friend you refer purchases a policy.

Customer Service: Phone, Email, Live Chat, and Online Portal

Prudent makes it easy to submit claims via email, mail, fax, or through its online portal. You can choose to have your reimbursement mailed to you by check or by direct deposit.

Prudent offers standard phone, email, and live chat customer support during regular business hours.

Competition: Prudent Pet vs. Hartville 

We compared Prudent Pet to Hartville, which offers similar insurance policies, premiums, and wellness coverage. Like Hartville, Prudent Pet offers accident and illness insurance and set coverage amounts for preventive care. Placed side-by-side, Prudent and Hartville appear to offer the same coverage for roughly the same price.

Hartville does have a slight advantage over Prudent Pet, however, in its wider range of annual limit options, which gives you five choices ranging from $5,000 per year to unlimited, versus Prudent, which only offers $10,000 or unlimited. 

However, Prudent does offer some coverage for curable conditions whereas Hartville sticks to a blanket exclusion of all pre-existing conditions. Hartville is also noted for its steep premiums for older pets. For instance, the cost to insure a 12-year-old female, mixed-breed dog with a $500 deductible, and $10,000 in annual coverage is $121.91 per month. The same policy with Prudent Pet is $10 per month less.

We recommend you build a quote with each provider and review each policy carefully to see which one is right for you.

  Prudent Pet Hartville
Animals covered Dogs and cats Dogs and cats
Example cost $44.63 to insure a two-year-old dog with 80% coverage, a $10,000 annual limit, and a $500 deductible, plus $250 in wellness coverage $46.63 to insure a two-year-old dog with 80% coverage, a $10,000 annual limit, and a $500 deductible, plus $250 in wellness coverage
Coverage type Accident-only, accident and illness, wellness Accident-only, accident and illness, wellness
Waiting period Accidents: 14 days
Illnesses: 14 days
Accidents: 14 days
Illnesses: 14 days
Network size Any licensed vet in the U.S. and Canada Any licensed vet in the U.S. and Canada
Final Verdict: Good Coverage With High Premiums

Based on our methodology, we found Prudent Pet is still priced higher than most of its competitors despite having made strong inroads in the pet insurance marketplace in such a short time. By shopping around, you can probably find another provider that offers the same if not better coverage for lower premiums.

Nonetheless, Prudent Pet still offers some impressive features that make it more competitive. Its coverage for curable pre-existing conditions and prescription food and medication puts it ahead of many of its competitors, and the 10% discount for each additional pet insured is a big benefit.

We would like to have seen Prudent offer a lower deductible as well as a wider choice of annual limits. And while its flat-rate wellness plans are on the affordable end, its coverage limits per service make it hard to know how much you’re saving on routine wellness care.

Prudent Pet has so far managed to please its customers with strong customer service and an easy policy builder and claims process. If it can bring its premiums down and offer a wider range of coverage choices, it will be able to offer comprehensive pet insurance that more pet owners can afford.

Article Sources

The Balance requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy .
  1. Trustpilot. “Prudent Pet Insurance.” Accessed June 13, 2021. 

  2. Consumers Advocate. “Prudent Pet Insurance Review.” Accessed June 13, 2021.

  3. AM Best. “United States Fire Insurance Company.” Accessed June 13, 2021.