How to Protect and Monetize Your Videos with YouTube Content ID

YouTube Content ID
Protect Your Videos with YouTube Content ID. Sitade/E+/Getty Images

Internet marketers are known for producing great content for their fans, subscribers, and customers in a number of media formats. Increasingly, YouTube marketing is becoming a popular internet marketing trend, but some entrepreneurs remain reluctant to post material online. They fear that their original and copyrighted videos will be stolen, plagiarized, or otherwise used by others without their permission.

See also: How to Remove a YouTube Copyright Strike from Your Videos

In response, YouTube has created a system known as Content ID that seeks to protect video creators from being cheated. It allows you to manage your content as you want. Interestingly, Content ID has enough built-in flexibility to give you final say on how your videos are spread.

The Basics

When your videos are uploaded, YouTube scans them into their huge database and compares them to content submitted by other content providers. Whenever there is a match, i.e. someone has uploaded a video that includes your material, you decide on the appropriate action to take. YouTube issues the offending party a  Content ID claim, and you do one or several of the following:

  • Block a whole video from being viewed: As a copyright owner, you have the ability to block offending videos in specific countries or worldwide. Keep in mind that a global ban can affect the account standing of the offender, and limit that person's access to certain YouTube features. 
  • Muting audio and various sounds: In the case of speeches, presentations, original songs, or background music, you can mute out anything and everything you want. It leaves the offender powerless to profit from your work, and should encourage them to get of rid of the video.

Note: blocking can be platform-specific as well.

For example, you can choose to block these videos from appearing on mobile devices, while leaving their availability through other applications and computers alone.

  • Monetize the video by running ads against it: It's only fair that you monetize videos with your material, at least until they are deleted or retired. You may even choose to leave these videos alone if you earn steady income from them (see statistics below). 
  • Track the video’s viewership statistics: In special circumstances, you may conclude that the extra views from unauthorized use of your video material is of net benefit. Use YouTube analytics to help you decide on the best course of action.

Eligibility for Content ID Use

Granted, not every Internet marketer will need the Content ID program, nor be eligible to enforce it within YouTube. However, as you build up original content in your specific niche and upload videos more frequently, this program does offer insurance that your branding and financial interests will come first in any copyright dispute.

What does a YouTube video marketer have to do to be eligible for Content ID? As defined by YouTube, here are the main criteria:

  • Evidence that the material is actually your copyrighted content, for which you maintain exclusive rights.
  • Completion and signing of an agreement with YouTube that only video with exclusive rights will be eligible for the program. This may include provisions for geographical viewing limitations (e.g. U.S. copyrighted, but not in Europe). For example, news websites like CNN may not allow non-U. S. browsers access to parts of their website.

Please note that other YouTube options like its copyright notification form or Content Verification Program (CVP) may be more appropriate for your situation.

Conclusion

YouTube Content ID can be considered a safety mechanism for owners of great video content against improper and unauthorized use. At the same time, it makes video marketers aware of the pitfalls associated with reusing another person's work. Hopefully, the end result of such measures is to encourage respect for marketing originality and creativity.

If you're using YouTube video marketing as part of your online marketing mix then you'll also be interested in learning how to use YouTube Cards in your video marketing.