Pandemic Progress Pleases Parents in Particular

Off the Charts: The Visual Says It All

Close up of a young family having a walk by the beach

Parents with children at home are getting more optimistic about the economy and their own pocketbooks, with a recent weekly poll showing they have the brightest financial outlook they’ve had during the COVID-19 pandemic.

Among people with children at home, an index measuring consumer confidence jumped 4.8 points in one week, reaching 61.3 out of 100 in the latest reading on March 9-10, according to the Ipsos-Forbes Advisor Consumer Confidence Tracker. Not only was it the highest reading since the pandemic began a year ago, but it makes them more optimistic than U.S. adults in general, whose confidence rose 0.6 points to 56.7 during the same period. 

While provisions like an expanded child tax credit make the government’s latest set of pandemic relief measures particularly beneficial to parents, the surge in confidence is more likely to reflect a growing sense that life will soon return to normal and that support systems, such as schools, are beginning to kick in again, said Chris Jackson, senior vice president and head of polling at Ipsos. The poll was, after all, taken before the American Rescue Plan was officially signed into law, he noted.

“It’s much more people feeling better about their economic health rather than a sugar high from the legislation,” Jackson said.