Revolutionizing a Stagnant Industry with Pager: On-Demand Healthcare

See how Pager is changing the way we think of healthcare.

How Pager's On Demand Healthcare Service is Revolutionizing a Stagnant Industry

One of the topics I've always been so fascinated with in the world of business  is how successful entrepreneurs are able to consistently take the "status quo" and completely flip it on its end.

Take Uber, which didn't even exist before 2009. In a period of just seven years, they've managed to create a radical shift in the way we view transportation. Just this week, San Francisco's Yellow Cab Company filed for Chapter 11 bankruptcy protection.

The rapid acceleration of technology and it's clever application toward different industries is only going to pick up in pace.

Today, I had the opportunity to sit down with Andrew Chomer, EVP Sales & Marketing at Pager, a company that's using technology to disrupt how we view healthcare.

I wanted Andrew to share with me, more about how Pager's on-demand healthcare service is making such waves in the healthcare industry--an industry that has become so traditional and stagnant over the years.

Here's my interview with Andrew.

Ryan: Can you tell me a bit about Pager, what makes your offering unique, and what motivated the founders to start the business?

Andrew: "Pager is known as an on-demand healthcare service. Simply put, our service provides immediate access to healthcare with the touch of button or click of a mouse."

"With Pager, you can immediately text with Nurse, speak with Doctor via a tele-consult or, based on our assessment, we can send a qualified doctor or nurse to your location within two hours.

What makes us unique is the combination of these elements in one simple interface, putting the patient’s needs at the core of everything we do."

"The key to our success is that Pager takes a patient-focused approach to healthcare by improving the healthcare experience and directing you to the most efficient cost option.

 This is accomplished by reducing the friction in the experience and enabling patients to access care directly through their mobile device."

"The inception of the company stems from two elements, the early exposure to house calls in France by Gaspard (CEO) and a unified passion and history for disrupting old business models with technology and design (Philip Eytan and Oscar Salazar). This fueled their belief that patients should be able to find and receive high-quality healthcare without the hassle."

Ryan: How does Pager think about the healthcare industry? How does this differ from others?

Andrew: "The healthcare industry is an exciting place to be right now as there are a lot of opportunities for innovation and several great minds challenging the status quo. In general, the bar for patient experience is set very low and patients are left confused and frustrated. It is our belief that we’re well positioned to disrupt this model by empowering patients through simplifying the experience and creating a responsive service. This leads to better experiences and a healthier nation."

"The concept of an in-person visit is nothing new and allowed for a highly personalized encounter to exist. Both the physician and the patient would greatly prefer more focused time with minimal chaos.

In creating a high touch experience, we’re enabling a better connection with the doctor (sometimes nurse) and patient. In many ways, the overuse and misuse of things like the Emergency Room have resulted in many of the inefficiencies that plague the healthcare system."

"Higher costs, higher premiums, long lines, unhappy customers, stressed clinicians. Our model is about changing that approach and reducing friction for all parties. Based on our success to date, we’re seeing happier patients and happier clinicians, mostly because they get to focus on the patients and do what they love to do."

Ryan: How are you, at Pager, positioning yourselves as "different" amidst a sea of established competitors?

Andrew: "Unlike other chat based, telemedicine or house call platforms, Pager offers the full on-demand healthcare experience, combining the best elements of text-based chat, telemedicine and in-person visits to make care affordable and accessible."

"Doctors on Demand and telemedicine companies in general, offer a singular solution to the patient. The core differentiator is that Pager gives the patient the optimal healthcare experience and in many cases, it may involve delivering a doctor to your home when an in-person visit is required."

"With an enhanced experience and service, we focused on how people pay for healthcare and where they receive their insurance. This led us to develop a solution focused on employers to provide our full suite of services as a benefit. Pager offers its services to businesses and has already established itself as a great benefit for many well- known companies in the media and tech space."

"In general, businesses are seeing healthcare costs rise anywhere between 10% to 15% annually and Pager saves companies money by reducing claims and shifting care delivery location (from ER to less expensive solutions via telemedicine or in-person). Our goal is to keep employees happy and healthy through efficient and cost-effective urgent care and wellness services."

Ryan: What have been your most effective marketing channels (or growth levers) to-date?

Andrew: "To date, we’ve taken a three-pronged approach to marketing by developing a strong program onboarding with employers, a highly targeted consumer media mix in NY and SF and a partnership strategy that allows for increased distribution."

"Our strongest drivers of growth are correlated to controlled efforts with awareness while effectively capturing users through intent based channels. There are no magic bullets for building a brand, but we’re strong believers in targeted OOH (out of home) efforts and mobile acquisition as well as identifying the right influencers to help evangelize the brand."

"Recent partnerships include Walgreens (distribution), Envision (clinician supply in national markets), and ZipDrug (extension of on-demand services).  Collectively these partnerships have allowed Pager to drive its vision of more accessible and reliable healthcare delivery to patients.  In the coming year, we expect to continue growing through a partnership strategy with a dual focus on leveraging forward-thinking incumbents and innovative newcomers that can accelerate the extension of our platform’s reach."

"Over the past 6 months, we’ve realized tremendous growth in both our B2C and B2B channels and will continue to grow by listening to our users and addressing their needs proactively."