6 Organizations Doing a Great Job Marketing Their Employee Benefits

Top Companies Market Their Employee Benefits to Today's Job Seekers

Employee Perks
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Companies big and small across the nation know that they need to market their employee benefits well or else risk losing out on some of the top talent within their industry. If your company has excellent benefits but does not market them well, then you will have trouble attracting the best employees for your open jobs.

Let's explore some of the unique ways top companies are promoting their employee benefit packages to prospective employees.


As most people know, Google offers some of the best employee benefits in the country and one of the most popular working environments out there today. When they publish content related to their employee benefits they remove the bulleted list and use the all-important word “We.” Some of their information uses the headlines of “We care about you and your family” and “We want to make your life better and easier.” Perks of working at Google include on-site medical services, legal support, travel insurance, and extra time off and compensation for new parents.


AARP is another one of those companies that does an excellent job marketing their employee benefits. AARP uses the traditional display to talk about its employee benefits but goes one step further at the bottom of the page. There you will find a link to a PDF file all about their benefits. The file is 36 pages long and goes into great detail about what the company offers.

AARP employees enjoy distance learning for earning college degrees, top health, and wellness benefits, as well as generous retirement and financial planning benefits.


Allianz really jumps out of the box when marketing their employee benefits. They ask their employees for testimonials to publish on their website.

This is such a great idea because it allows prospective employees to envision themselves using these benefits when sick or when they need to take a day or two off from work. Allianz employees have above-average benefits including flexible work arrangements, paid parental leave, and career breaks to pursue advanced education.

Commonwealth Bank

Commonwealth Bank of Australia is another company that markets its employee benefits really well. The company presents its benefits to prospective employees by labeling them as necessary benefits to nice-to-have benefits. Much like Google, Commonwealth Bank also utilizes the words “we care,” “we are flexible,” and “we look after ourselves.” Employees have access to a wide array of benefits including financial and banking savings, and employee earning bonuses.


The benefits section on the careers page of Mozilla is very small, but every effective. The section also uses language much like Commonwealth Bank and Google to grab the attention of prospective employees. They even try to hit home a little harder by asking prospective employees if they love lattes, if they crave cookies or if they prefer to eat fruit. Mozilla also explains that the company offers its employees Lunch and Learns in an effort for employees to continue their education.


The mobile phone giant, AT&T, uses just one word to describe its employee benefits. That word is “rewards.” That is the lone word on their benefits page. It tells employees that something fun and rewarding is coming. In simpler terms, an actual bonus is coming to the employees. There are also video testimonials from actual employees so you can learn more. To dig deeper into the full range of employee benefits offered, one must simply click through to each section and the types of management, non-management, and part time jobs offered worldwide.

Companies across the country have begun marketing and communicating about their employee benefits really well in order to attract top talent within their industries. If your company does not want to miss out on top talent, consider employing some of these methods.