Nike's Mission Statement

1
Nike Company Mission Statement

Mission, Headquarters, History & Founders of Nike Corporation and Retail Stores. Reprinted with permission from Nike.com

The mission of Nike’s corporate operations and retail stores is all about the athletes it serves and the inspiration and innovation Nike products provide to them. (See the complete Nike company mission statement below.)

    Nike Corporation Founders Facts and Trivia

    Nike began on January 25, 1964 as Blue Ribbon Sports with a $500 investment from each founding partner, Phil Knight and Bill Bowerman. Phil Knight was a track and field competitor in college and Bill Bowerman was his coach. The two men started Blue Ribbon Sports as distributors of shoes manufactured by the Onitsuka company in Japan.

    The first retail store opened as a BRS retail store located in Santa Monica, CA in 1966. In the early 1970's Blue Ribbon Sports expanded beyond the shoe distribution business to become shoe manufacturers. On May 30, 1978, the company officially became Nike, Inc., a name that is credited to the imagination of the company's first employee, Jeff Johnson.

    Nike Inc. World Headquarters

    The Nike Inc. World Headquarters are located in Beaverton, Oregon. The Nike EMEA (Europe, Middle East and Africa) Headquarters are located in The Netherlands.

    The mission statement of Nike

    To bring inspiration and innovation to every athlete* in the world.
    *If you have a body, you are an athlete.

    Reportedly the asterisked clarification came from co-founder Bill Bowerman.

    In addition to its corporate mission statement, Nike has guiding principles which it refers to as its “11 Maxims” which guide employees at all levels as they complete their work at Nike and represent the Nike corporation globally. The 11 Maxims which describe and shape the Nike culture are:

    • "It is our nature to innovate.
    • Nike is a company.
    • Nike is a brand.
    • Simplify and go.
    • The consumer decides.
    • Be a sponge.
    • Evolve immediately.
    • Do the right thing.
    • Master the fundamentals.
    • We are on the offense – always.
    • Remember the man. (The late Bill Bowerman, Nike co-founder)"

    Additionally, Nike developed what it calls its Manager Manifesto, which is a set of Core Principles that describe how Nike managers lead with excellence. The Core Principles for the Nike management team are:

    • ”Lead
    • Coach
    • Drive
    • Inspire”

    More About U.S. Company Mission Statements, History, and Headquarters:

    More About Nike: